In the ever-volatile world of cryptocurrencies, XRP is once again capturing analysts’ imaginations, sparking comparisons to Amazon’s historic rise. This comes amid a wave of optimism following its recent price action. While XRP’s journey has been fraught with challenges, some experts believe it might be on the cusp of a dramatic breakout, akin to that of Amazon two decades ago.
The Amazon Parallel
XRP enthusiasts are drawing parallels between the cryptocurrency’s current pattern and Amazon’s early days. Back then, Amazon’s stock experienced a prolonged consolidation period before skyrocketing from $5 to over $200. This historical trajectory is being used as a benchmark by some bullish voices in the XRP community. Analysts highlight a similar pattern of consolidation and potential rally for XRP, suggesting that the digital asset could eventually reach a staggering $100.
Regulatory Hurdles: A Familiar Tune
The comparison doesn’t stop at price patterns. Brad Kimes, a prominent figure in the crypto space, has pointed out the regulatory challenges faced by both Amazon and Ripple, XRP’s parent company. He reminds us that Amazon was subject to scrutiny by the SEC, though it’s important to note that the SEC’s inquiry into Amazon in 2022 concluded without fines or charges. However, the FTC did sue Amazon in 2023 over its checkout practices, resulting in a $2.5 billion settlement.
For Ripple, regulatory battles have been a significant hurdle, yet they’ve not stymied its growth prospects entirely. The broader argument stands: major firms, despite facing heavy government scrutiny, can still thrive and grow.
Charting XRP’s Path
Nick Anderson from Bullrunners sees a promising technical setup for XRP. He describes the formation of a “cup and handle” pattern near previous peaks. At the time of his analysis, XRP was trading around $2.71. Anderson posits that if XRP mirrors Amazon’s multi-year path, it could eventually trade near $100. He points out that a holder of 10,000 XRP would become a millionaire at that price point, highlighting the potential rewards for those willing to play the long game. However, he tempers expectations by noting that such growth would likely unfold over years, not months.
Technical Indicators: A Bullish Outlook?
Further bolstering the optimistic sentiment, Cryptoinsightuk has identified a bullish crossover in XRP’s three-day RSI, a technical indicator that has historically preceded significant gains. XRP was trading near $3.02, holding above local support around $2.72. The analyst emphasized that the last three instances of this RSI crossover were followed by strong rallies, hinting at the potential for another upward surge.
Key resistance levels are noted at $3.40 and $3.65. A clean break above these could prompt broader buying interest, with short-term price targets ranging from $5 to $30. Such projections depend heavily on increasing adoption and liquidity, crucial factors for sustained growth.
The Road Ahead
While the path to $100 is dotted with uncertainties, the comparison to Amazon serves as a powerful narrative for XRP supporters. It’s a story of patience, resilience, and the potential for transformative growth despite regulatory headwinds. The cryptocurrency market is known for its unpredictability, and XRP’s journey will undoubtedly be one to watch.
Whether XRP can indeed follow in Amazon’s footsteps remains to be seen, but the parallels drawn by analysts offer a tantalizing glimpse into what might be possible. As with all investments, market participants should remain cautious and informed, recognizing the inherent risks alongside the potential rewards.
As XRP navigates through its current cycle, the crypto community will be watching closely, ready to adapt to the ever-shifting landscape of digital assets. Whether it becomes the next Amazon or not, XRP’s story is far from over, and its future trajectory promises to captivate investors and enthusiasts alike.
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
