World Liberty Financial, the crypto initiative with backing from the Trump family, made waves in the cryptocurrency market this week. On Wednesday, the company announced its acquisition of BUILDon tokens, a move that catapulted the token’s price by a staggering 1,340% on the BNB Chain. This strategic purchase follows BUILDon’s decision to integrate WLFI’s USD1 stablecoin, aiming to develop practical, real-world applications.
A Surge Fueled by Strategic Moves
The crypto sphere is buzzing with World Liberty Financial’s recent move. “We just bought some $B to support the BUILDon team,” the company disclosed via a social media post. They expressed enthusiasm over projects adopting $USD1 as a base pair, highlighting benefits like faster settlement and deeper liquidity. This purchase has undeniably stirred the market, with Arkham reporting that World Liberty Financial now owns 636,000 B tokens, valued at $172,000.
Before this acquisition, the B token’s market cap languished at approximately $40 million, with daily trading volumes barely reaching $100 million. The announcement, however, flipped the script, propelling trading volumes to over $1.2 billion in just 24 hours. The decentralized exchange Pancakeswap, a BNB Chain counterpart to Uniswap, has been the primary venue for this activity, as the token hasn’t yet made its way to major exchanges.
The Bigger Picture: Market Trends and Implications
This development underscores a broader trend where crypto projects increasingly seek stablecoins for liquidity and stability. The USD1 stablecoin, in particular, seems to be gaining traction, thanks in part to its association with high-profile entities like World Liberty Financial. According to crypto analyst Sarah Liu, “Stablecoins like USD1 are becoming essential tools for projects aiming to ensure quick settlements and robust liquidity. It’s a trend that’s likely to continue as more projects look to stabilize their operations in a volatile market.” As explored in our recent coverage of World Liberty’s Stablecoin Will Be Used to Close MGX’s $2B Binance Investment, the strategic use of stablecoins is becoming increasingly prevalent.
Liu’s thoughts echo a growing sentiment within the industry. Stablecoins offer a bridge between the volatile world of cryptocurrencies and the stability of fiat, making them an attractive option for projects looking to minimize risk. BUILDon’s pivot to USD1 could be seen as a strategic move to enhance its market appeal and functionality.
The Role of Decentralized Exchanges
Pancakeswap’s role in this trading frenzy cannot be overstated. As a decentralized exchange on the BNB Chain, it allows users to trade tokens without relying on traditional centralized platforms. This autonomy is particularly appealing in today’s regulatory environment, where centralized exchanges face increasing scrutiny. This follows a pattern of institutional adoption, which we detailed in Banks Must Adopt Crypto or ‘Be Extinct in 10 Years,’ Eric Trump Says.
Crypto enthusiast and trader Jake Meyers commented, “The shift towards decentralized exchanges is not just a trend; it’s a movement. Platforms like Pancakeswap empower users by giving them more control over their trades, a key factor in today’s market.”
Looking Ahead: Opportunities and Challenges
With the sudden spike in BUILDon’s price, questions arise about the sustainability of such growth. While World Liberty Financial’s involvement has undoubtedly provided a boost, the long-term trajectory of the B token will depend on the successful implementation of real-world use cases for USD1 and BUILDon’s ability to attract sustained interest.
The crypto market is notoriously fickle, with prices susceptible to rapid changes driven by speculation and market sentiment. As the dust settles, stakeholders will be watching closely to see if BUILDon can maintain its momentum or if it will face the all-too-common fate of a post-hype slump.
For now, World Liberty Financial’s gamble seems to have paid off, but as with all things in the crypto world, only time will reveal the full impact of this bold move. The coming months will be crucial for BUILDon as it seeks to solidify its position and justify the recent surge in interest and value.
Source
This article is based on: Trump-Backed World Liberty Financial Buys BUILDon Token, Sending the Price Up 1,340%
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
