In a surprising move that has caught the cryptocurrency world by storm, Know Labs, a publicly traded healthtech company, has unveiled plans to amass a $100 million Bitcoin treasury. This bold step, announced on June 9, 2025, marks a significant pivot under the leadership of Greg Kidd, a notable early investor in Twitter and a prominent figure in the fintech space.
Bitcoin as a Strategic Asset
Greg Kidd’s decision to steer Know Labs into the Bitcoin waters isn’t just an impulsive foray into digital assets. Instead, it reflects a strategic shift towards leveraging cryptocurrency as a robust store of value. “Bitcoin’s resilience and decentralized nature make it an attractive asset for companies looking to hedge against traditional market volatility,” says Emily Tran, a cryptocurrency analyst at Cryptoview Insights. “Kidd’s background in fintech likely informs his confidence in this move.”
The company’s plan to purchase 1,000 Bitcoin aims to diversify its treasury and potentially capitalize on Bitcoin’s market dynamics. This decision aligns with a broader trend of companies integrating cryptocurrency into their financial strategies, a trend that has gained ground since the likes of Tesla and MicroStrategy made headlines with similar moves. As explored in our recent coverage of Metaplanet’s strategy to grow its Bitcoin reserve, this approach is becoming increasingly popular among forward-thinking firms.
A Calculated Gamble?
While Know Labs’ Bitcoin acquisition may seem audacious, it’s not without its critics. Some financial experts have raised eyebrows, questioning the wisdom of such a substantial investment in a notoriously volatile asset. “The crypto market is unpredictable, and while Bitcoin has shown growth, it’s not without significant risks,” remarks Julian Chen, a financial analyst at MarketWatch. “The question remains whether Know Labs can navigate this high-stakes environment effectively.”
Nevertheless, Kidd’s reputation as a strategic thinker and his track record in the fintech industry lend credibility to this venture. His leadership style, characterized by calculated risks and forward-thinking initiatives, has often placed him ahead of the curve.
The Ripple Effect on Healthtech
Kidd’s cryptocurrency gamble could have rippling effects beyond Know Labs’ balance sheet. By intertwining the healthtech and crypto sectors, the company might set a precedent for other tech firms contemplating similar strategies. The potential for cross-industry innovation is tantalizing, with blockchain technology offering new avenues for data security and patient privacy in healthtech applications.
Moreover, this move could alter investor perceptions of healthtech companies, traditionally viewed as conservative and risk-averse. By embracing Bitcoin, Know Labs might attract a new wave of tech-savvy investors eager to explore the intersection of health and digital finance. This follows a pattern of institutional adoption, which we detailed in our analysis of Metaplanet’s plans to raise $250M for Bitcoin strategy.
Future Implications and Unanswered Questions
As Know Labs embarks on this Bitcoin journey, the crypto community watches with bated breath. Will this move solidify Bitcoin’s role as a corporate treasury staple, or will it be a cautionary tale for others? The healthtech firm’s bold strategy raises questions about the sustainability of such investments in the long term, especially amidst regulatory uncertainties surrounding digital assets.
Only time will tell whether Greg Kidd’s gamble will pay off. However, one thing is certain: Know Labs’ foray into cryptocurrency marks a daring chapter in the evolving narrative of digital finance and corporate innovation. The implications for both industries could be profound, with potential to reshape financial strategies and spur new technological advancements.
Source
This article is based on: Early Twitter Investor Builds $100 Million Bitcoin Treasury for Public Healthtech Company
Further Reading
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- Strategy’s $84B Bitcoin Expansion Plan Backed by Wall Street Analysts
- Strategy Raising Another $21B to Buy Bitcoin, Posts Large Q1 Loss on BTC Price Decline
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
