In a whirlwind of developments that highlight the growing embrace of cryptocurrency, Galaxy Digital, Steak n’ Shake, and Top Win International are making waves in their respective domains. Each of these moves signals a broader trend of digital currency adoption—not just within the tech-savvy circles but also in everyday consumer spaces.
Galaxy Digital’s Nasdaq Debut
Galaxy Digital, a Toronto-based financial services firm with a keen focus on cryptocurrency, has officially made its grand entrance onto the Nasdaq Global Select Market. This strategic move, spearheaded by CEO Mike Novogratz, represents what he termed a “pivotal moment” for the company. Novogratz, known for his bullish stance on crypto, rang the Nasdaq opening bell last Friday, marking a significant milestone in Galaxy’s expansion. This follows their earlier announcement about the listing, as detailed in Galaxy Digital plans Nasdaq listing as crypto stocks post strong rebound.
The firm’s shares kicked off trading at $22.61, reflecting a 3.2% uptick from the previous day—a promising start that showcases investor confidence. Novogratz had previously announced in an email that Galaxy would continue to be listed on the Toronto Stock Exchange for a transitional period, maintaining its Canadian roots while broadening its market reach. The dual listing is seen as a strategic play to capture a wider investor base, both within North America and beyond.
Steak n’ Shake: A Fast Food Revolution
Meanwhile, in a move that’s sure to excite crypto enthusiasts and burger lovers alike, Steak n’ Shake has started accepting Bitcoin payments via the Lightning Network. The announcement, which lit up Crypto X (still affectionately dubbed Crypto Twitter by many), comes as part of a broader trend where everyday businesses are increasingly integrating cryptocurrency into their payment systems. This trend is mirrored by other companies, such as Mesh, which recently added Apple Pay to facilitate crypto spending, as reported in Mesh Adds Apple Pay to Let Shoppers Spend Crypto, Settle in Stablecoins.
A video circulating on social media captures the seamless transaction process at a Steak n’ Shake outlet, where a customer uses a self-service kiosk to pay with Bitcoin. The user simply selects the “Pay With Bitcoin” option, scans a QR code, and completes the transaction using the Zeus app. This development not only showcases the practicality of Bitcoin for everyday purchases but also highlights the growing infrastructural support for crypto transactions.
Top Win International’s Bold Rebrand
Not to be outdone, Top Win International, a luxury watch wholesaler based in Hong Kong, is embarking on a daring rebrand. The company will now be known as AsiaStrategy, a nod to its new focus on managing treasury assets in digital currencies. This pivot echoes the approach of Michael Saylor’s Strategy, which has famously amassed over 568,840 BTC, a substantial portion of the existing Bitcoin supply.
Top Win’s transformation is being bolstered by a partnership with Sora, a crypto-backed venture capital firm. This alliance is reminiscent of Sora’s past collaborations with Metaplanet, another firm that has embraced the Strategy-inspired model. While Top Win’s shares initially soared by 45% following the announcement, they eventually settled down 31% to $5.14, reflecting the market’s cautious optimism.
A Broader Trend of Adoption
These developments are not isolated incidents but part of a larger narrative of cryptocurrency gaining traction across various sectors. From financial services to fast food and luxury goods, the move towards digital currencies is being driven by a combination of technological innovation and consumer demand.
The implications of these shifts are profound. For Galaxy Digital, the Nasdaq listing represents an opportunity to attract more institutional investors, potentially leading to greater market stability and growth. Steak n’ Shake’s Bitcoin integration could pave the way for other fast-food chains to follow suit, normalizing crypto transactions for everyday consumers. Meanwhile, Top Win’s rebrand underscores the strategic importance of digital assets in corporate treasury management.
Yet, as with any emerging trend, questions remain. Will the volatility that characterizes the crypto market deter some businesses from fully committing? Can the infrastructure supporting these transactions scale efficiently with increased demand? These are the questions that industry watchers will be closely monitoring in the months ahead.
As the calendar moves towards the midpoint of 2025, the crypto landscape continues to evolve at a dizzying pace. These latest developments signal not just a shift in how businesses operate but a fundamental change in how value is perceived and exchanged in the digital age. Whether these moves will stand the test of time remains to be seen, but for now, they’re certainly making headlines.
Source
This article is based on: Bitcoin Adoption News: Top Win Rebrands, Steak N Shake Accepts BTC, Galaxy’s Nasdaq Debut
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
