Strive, an asset management firm helmed by American entrepreneur Vivek Ramaswamy, has made waves in the cryptocurrency market with its latest announcement. On May 27, the company revealed it had successfully raised $750 million to fuel what it describes as “alpha-generating” Bitcoin strategies. This significant capital injection is set to target undervalued biotech firms, distressed Bitcoin claims, and discounted Bitcoin credit vehicles.
Bitcoin Strategies: A Novel Approach
In a bold move to outmaneuver the market, Strive is charting a course that melds traditional investment wisdom with the burgeoning crypto landscape. Matt Cole, Strive’s CEO, stated, “Our alpha-generating Bitcoin accumulation strategies are designed to drive sustained outperformance relative to Bitcoin itself, which requires a new valuation framework.” This ambitious statement underscores Strive’s intention to redefine how Bitcoin-related investments can yield returns beyond the digital asset’s own performance.
Strive’s strategy is multifaceted. On the one hand, it involves purchasing claims from bankrupt crypto exchanges, such as the now-defunct Mt. Gox, which could potentially yield 75,000 BTC—subject to legal clearances and distributions. On the other hand, the company is eyeing the bottom tranches of Bitcoin credit vehicles, betting that these undervalued assets can offer substantial upside. This approach mirrors similar initiatives in the industry, such as Metaplanet’s strategy to grow its Bitcoin reserve.
Market Reactions and Implications
The cryptocurrency community is abuzz with speculation over Strive’s aggressive foray into Bitcoin. If the company successfully doubles its raise through the exercise of warrants, it could amass a staggering $1.5 billion war chest, positioning Strive as the fifth-largest Bitcoin treasury company globally. According to industry insiders, this move could signal a shift in how institutional investors view and leverage digital assets.
However, not everyone is convinced. Some analysts caution that Strive’s strategy, while novel, carries significant risks. “Acquiring distressed assets is a double-edged sword,” remarked crypto analyst Jane Thompson. “While the potential for high returns is there, the inherent volatility and legal complexities can’t be ignored.”
Another point of interest is Strive’s partnership with Asset Entities, a marketing company with which it plans to merge. This collaboration suggests a strategic alignment aimed at bolstering Strive’s market reach and operational capabilities, potentially setting a precedent for similar partnerships in the cryptocurrency domain. This trend is also seen in Metaplanet’s plans to open a US arm and raise $250M for Bitcoin strategy.
Historical Context and Future Prospects
Strive’s venture into the Bitcoin market comes at a time when digital assets are gaining broader acceptance. The firm’s decision to offer Bitcoin to clients in November 2024 was a precursor to this current initiative. Furthermore, Strive has been proactive in seeking regulatory approval for a Bitcoin bond exchange-traded fund, reflecting its long-term commitment to integrating Bitcoin into mainstream investment portfolios.
Looking forward, the implications of Strive’s strategy could be far-reaching. If successful, it may pave the way for other asset managers to adopt similar approaches, potentially leading to increased institutional participation in the cryptocurrency market. However, questions remain about the sustainability of such strategies, particularly in light of the unpredictable nature of crypto markets.
As the dust settles on Strive’s announcement, the cryptocurrency community will be closely watching how this bold play unfolds. Will Strive’s innovative approach yield the desired alpha, or will it serve as a cautionary tale for others in the space? Only time will tell, but one thing is certain: Strive’s entry into the Bitcoin arena is a development that market participants cannot afford to ignore.
Source
This article is based on: Ramaswami's Strive raises $750M for 'alpha-generating' Bitcoin buy strategy
Further Reading
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- Metaplanet Issues $25M Bonds to Buy More Bitcoin

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.