In a strategic move that echoes the growing intersection of traditional finance and digital assets, Nasdaq-listed Safety Shot (SHOT) has vaulted into the limelight by securing a 10% revenue stake in Bonk.fun, a prominent memecoin launchpad thriving on the Solana blockchain. This transaction, announced on August 12, 2025, sees Safety Shot infusing its corporate treasury with a hefty $25 million in BONK tokens, signaling a robust alignment with the platform’s burgeoning growth trajectory.
Unpacking the Deal
Bonk.fun has rapidly carved out a dominant niche in the memecoin space, recently generating over $35 million in user fees in July alone, according to DeFiLlama. Its prowess has not only eclipsed competitors like Pump.fun but has also secured over 80% of Solana’s daily new token launch market share. On peak days, the platform boasts the deployment of over 20,000 new tokens, with daily transaction volumes soaring past the $100 million mark. This formidable performance is attracting attention from institutional players seeking exposure to crypto’s more speculative corners. As explored in Solana treasury race heats up as firms hunt staking rewards, the competition for staking rewards is intensifying, further highlighting the strategic significance of Safety Shot’s investment.
Safety Shot’s decision to engage with Bonk.fun isn’t merely a passive bet on a rising token. The company plans to issue preferred shares convertible into common stock, with about 90% of its BONK.fun revenue earmarked for reinvestment into BONK token purchases. This strategy could potentially amplify Safety Shot’s earnings as the memecoin ecosystem flourishes.
A Paradigm Shift in Corporate Strategy
This collaboration transcends the traditional corporate approach of merely holding cryptocurrencies on balance sheets. Instead, it represents a pivot towards an equity-like involvement in a revenue-generating digital asset. Jarrett Boon, CEO of Safety Shot, described the move as acquiring a stake in “a highly profitable engine” within the digital asset landscape, rather than just purchasing a cryptocurrency. This nuanced strategy introduces a recurring income stream that is intricately linked to both the BONK ecosystem’s activity and its price dynamics.
But here’s the twist: BONK is not just any memecoin. With a market capitalization of $2 billion and a robust 980,000 on-chain holders, according to SolScan, it’s integrated across more than 400 applications on Solana, spanning decentralized finance, gaming, and consumer products. The token’s extensive utility and integration make it a compelling asset for entities like Safety Shot, which are seeking diversified exposure to the digital asset sphere. This follows a pattern of institutional adoption, which we detailed in Unlucky Trader Fumbles $36 Million on Troll Solana Meme Coin.
Contextualizing the Market Impact
The implications of this deal are multifaceted. On one hand, it reflects a broader market trend where traditional financial entities are increasingly weaving themselves into the fabric of decentralized finance. Safety Shot’s move might inspire similar tactics from other institutional investors eyeing the lucrative prospects of memecoins and decentralized applications (dApps).
On the other hand, this strategic partnership underscores the evolving nature of corporate treasury management. By integrating advanced digital assets like BONK into their financial strategies, companies are exploring innovative ways to enhance their revenue streams beyond conventional methods.
Looking forward, the question remains: Will this be a one-off venture, or does it herald a new wave of corporate engagement with decentralized financial ecosystems? As Safety Shot pioneers this novel approach, the broader financial community will undoubtedly be watching closely, gauging the potential ripple effects across the market.
In a world where digital assets continue to blur the lines between traditional finance and emerging technologies, Safety Shot’s bold step could well be a harbinger of how businesses might adapt and thrive in this rapidly shifting landscape.
Source
This article is based on: Solana Memecoin BONK Gets a $25M Corporate Treasury Boost
Further Reading
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- BTSE Announces Strategic Investment in Stable to Advance Blockchain Innovation and Support Stablecoin Adoption
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
