In a surprise move that has intrigued industry insiders, SoFi is diving back into the cryptocurrency waters with renewed vigor. The San Francisco-based fintech giant, which had previously hit the brakes on its crypto offerings in 2023, is now setting the stage for a comprehensive re-entry. This time, it’s focusing on the heavy hitters—Bitcoin and Ethereum—alongside stablecoins and lending services.
SoFi’s Bold Return to Crypto
SoFi’s decision to pivot back to crypto is more than just a business strategy—it’s a signal to the market. “The shift back into digital currencies marks a significant turnaround for SoFi, especially given the regulatory uncertainties we’ve seen over the past two years,” says crypto analyst, Jamie Lin. He adds, “Their move could be interpreted as a bullish stance on the future of digital assets, despite the volatility we’ve witnessed.” This aligns with recent trends where Bitcoin makes up one-third of investor crypto portfolios in 2025, indicating a strong investor confidence in major cryptocurrencies.
The company plans to roll out its offerings incrementally through the remainder of 2025, starting with Bitcoin and Ethereum trading. This measured approach seems to be a calculated strategy to re-establish trust and credibility among users who may have been left skeptical after the abrupt halt in 2023.
Navigating the Regulatory Waters
Regulatory concerns had initially prompted SoFi to pause its crypto activities. At the time, the market was rife with uncertainty—tensions flaring between crypto platforms and regulatory bodies worldwide. However, SoFi appears to be navigating these choppy waters with a more robust compliance framework this time around.
“Regulation has been the elephant in the room,” remarks Vanessa Kim, a blockchain policy expert. “But SoFi’s latest move suggests they’ve built a sturdy boat to sail through these regulatory storms.” Indeed, this return might be seen as a calculated bet that the regulatory landscape will stabilize, allowing for more mainstream adoption and innovation.
What’s Next for SoFi and Crypto Users?
For cryptocurrency enthusiasts and investors, SoFi’s re-entry presents a slew of possibilities. Beyond just buying and selling Bitcoin and Ethereum, the company’s plans include introducing stablecoins and exploring lending options. These could potentially draw in a diverse array of users—from those looking for stable investments to risk-takers seeking higher yields through crypto lending. This move comes at a time when Ethereum whale stacks $39M despite ETH falling harder than Bitcoin, highlighting the ongoing interest and strategic investments in Ethereum.
Yet, there are challenges ahead. The crypto market, as of June 2025, still grapples with extreme volatility and the overhang of potential regulatory clampdowns. The question now is whether SoFi’s re-entry can instill confidence and attract a new wave of users.
Industry observers are watching closely to see how the company’s offerings will stack up against established crypto platforms. SoFi’s integration of crypto with its existing financial services could offer a seamless user experience, perhaps giving it an edge in a crowded marketplace.
Broader Market Implications
SoFi’s comeback could also have ripple effects across the fintech and crypto landscapes. If successful, it might encourage other financial institutions that have been hesitant to embrace digital currencies to reconsider their positions. “We could very well see a domino effect,” suggests Lin. “SoFi’s success might embolden other players to take the plunge, potentially leading to wider acceptance and innovation in the crypto sphere.”
As we move through 2025, the stakes are high. SoFi’s actions will likely serve as a barometer for the industry, offering insights into whether the fintech world’s flirtation with crypto will evolve into a long-term relationship.
In the coming months, all eyes will be on SoFi as it navigates this complex landscape, raising questions about whether its bold bet will pay off. Will it chart a course for others to follow, or will it encounter the sort of turbulence that has stymied many before it? Only time—and market reactions—will tell.
Source
This article is based on: SoFi Is Getting Back Into Crypto, Starting With Bitcoin and Ethereum
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
