Snoop Dogg has once again proven he’s not just a titan of the hip-hop world but also a formidable force in the digital domain. On Wednesday, the legendary rapper launched a staggering collection of nearly one million non-fungible tokens (NFTs) on Telegram, which sold out in a mere 30 minutes, raking in a whopping $12 million. This frenzy highlights an intriguing shift in the NFT landscape, as both the platform and the artist tap into a digital goldmine. As explored in our recent coverage of Snoop Dogg’s Telegram NFT Drop Sold Out in Half an Hour, this rapid sell-out underscores the growing interest in NFTs on messaging platforms.
A New Chapter for NFTs on Telegram
The NFT drop, a part of Telegram’s Collectible Gifts initiative, offered fans a blend of Snoop’s iconic style—think marijuana-themed art, anthropomorphic beagles, and vintage cars. But there’s more at play here than just funky digital art. According to Telegram’s founder, Pavel Durov, blockchain minting and the secondary market for these NFTs will go live in three weeks, hinting at the potential for explosive trading activity.
The excitement was palpable even before the launch, with hints dropped by none other than Snoop himself. Promoting the drop alongside his new track “Gifts” on his Telegram Channel, Snoop cleverly intertwined music and digital collectibles. The track isn’t just a nod to NFTs but also a shoutout to Toncoin (TON), the native token of the TON Blockchain, and Telegram itself—a testament to the seamless blend of artistry and technology.
The Bigger Picture: NFT Market Dynamics
This isn’t Snoop Dogg’s first rodeo in the NFT space. He ventured into this domain as early as 2021, capitalizing on the initial wave of mainstream NFT interest. However, what’s noteworthy now is how Telegram has positioned itself as a unique platform for such launches. With previous successes like the 4th of July-themed Gifts selling out in minutes, Telegram is carving out a niche in the NFT market. For more on this trend, see Snoop Dogg’s Telegram ‘gifts’ sell out in 30 minutes: NFTs back?.
Zenith, the NFT lead at the TON blockchain, was quick to highlight the success of this latest drop, noting that some of the collectibles were snapped up in less than two minutes. He pointed out that Telegram gifts have already reached a peak market capitalization of over $200 million, with substantial trading volumes to match. For Zenith, this could signal a burgeoning NFT narrative, potentially attracting other big brands and web3 intellectual properties to the fold.
Navigating the NFT Market’s Ebb and Flow
The NFT market is in a state of flux. While DappRadar’s recent report indicates a 45% drop in trading volume during Q2, it simultaneously shows a 78% surge in sales. Moreover, the number of traders has increased by 20% compared to Q1, suggesting a nuanced re-engagement with NFTs. This isn’t the same speculative frenzy of past cycles; rather, it’s a more measured, perhaps mature interest.
So, what does this mean for the future of NFTs? It seems we’re witnessing a recalibration. While the hype might have cooled, the foundational interest remains, albeit with shifting motivations. Analysts suggest that NFTs are becoming more affordable, broadening their appeal and potentially setting the stage for a more sustainable phase of growth.
Forward-Looking Implications
As we stand in mid-2025, the implications of Snoop Dogg’s NFT success ripple across the broader digital landscape. Could this be a harbinger of a renewed NFT renaissance, or merely a flash in the pan? While it’s too early to make definitive predictions, the signs are promising. There’s a palpable curiosity—perhaps even skepticism—about whether this momentum can be sustained.
As the countdown begins to the secondary market’s launch for these NFTs, all eyes will be on Telegram and the TON blockchain. This could very well be a blueprint for future collaborations between tech platforms and cultural icons. For now, though, it’s clear that Snoop Dogg, with his finger firmly on the pulse of digital trends, has once again managed to captivate an audience, proving that in the world of NFTs, it’s still very much possible to drop it like it’s hot.
Source
This article is based on: Drop NFTs Like It’s Hot: Snoop Dogg’s Telegram Collection Raises $12M In 30 Minutes
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
