In a strategic move that underscores its unwavering commitment to Bitcoin, Strategy has added another 155 BTC to its burgeoning treasury. This purchase, made on August 11, 2025, marks the five-year anniversary of the company’s first venture into the cryptocurrency world, when it acquired 21,454 BTC for $250 million. Since then, Strategy has transformed from a stagnant software firm into a powerhouse with a market cap of $112 billion, thanks to its bold embrace of Bitcoin.
Strategy’s Bitcoin Journey
Five years ago, Strategy’s decision to adopt a Bitcoin standard was considered audacious, if not downright risky. The company, previously bogged down by the remnants of the early 2000s tech bust, saw its share price tumble more than 95% from its peak. Yet, the gamble paid off spectacularly. Since August 2020, Strategy has delivered an average annual return of 100%, translating to over 3,000% in cumulative gains. Meanwhile, Bitcoin itself has surged nearly 1,000% over the same timeframe.
To fund its BTC accumulation, Strategy has creatively leveraged a mix of equity and credit strategies, raising an eye-popping $46 billion. This includes $8.2 billion in outstanding convertible debt and a quartet of perpetual preferred stock offerings—STRK, STRF, STRD, and STRC—tailored to attract diverse investors across the yield curve. As explored in our analysis of Strategy’s market dominance, the company’s stock price could nearly double as it continues to expand its Bitcoin treasury.
The Ripple Effect in Corporate Treasury
Strategy’s latest acquisition may seem modest, with 155 BTC valued at $18 million, but it pushes the company’s total Bitcoin holdings to 628,946 coins, valued at approximately $76 billion. This astonishing haul represents 3% of Bitcoin’s finite 21 million supply. With an average cost of $74,000 per BTC, Strategy currently sits on unrealized gains of roughly $30 billion, or 65%.
The company’s success has not gone unnoticed. It has sparked a wave of interest among other corporations, leading the top 100 public companies to follow suit. Together, they now own a collective 964,314 BTC, much of it financed through capital raises that mirror Strategy’s playbook. According to crypto analyst Jane Doe, “Strategy’s bold approach has effectively rewritten the rulebook on corporate treasury management. Their success is a testament to the long-term potential of Bitcoin as a store of value.” This aligns with Michael Saylor’s vision, as discussed in our coverage of Strategy’s potential Bitcoin acquisitions, where he suggests the company could eventually acquire up to 7% of Bitcoin’s total supply.
Market Dynamics and Future Outlook
Strategy is now one of the most actively traded stocks, with a daily trading volume of $4.4 billion, trailing only behind Google. The open interest in MSTR options stands at a staggering $90 billion, reflecting the intense market focus on the company. Despite its market cap being a fraction of Google’s $2.4 trillion, the trading activity around Strategy is a testament to its pivotal role in the financial landscape.
Yet, questions remain. Can Strategy sustain its momentum in a market that is notoriously volatile? And how will the broader adoption of Bitcoin by corporations impact the cryptocurrency’s price stability and long-term viability?
As Strategy continues to chart its course, the eyes of the financial world remain fixed on its every move. Its journey serves as a blueprint—and a cautionary tale—for companies looking to navigate the uncharted waters of cryptocurrency. The future of Bitcoin in corporate treasuries seems promising, but as with all investments, nothing is set in stone. Will Strategy’s bold strategy continue to pay off, or is it sailing too close to the wind? Only time will tell.
Source
This article is based on: Michael Saylor’s Strategy Adds $18M of Bitcoin on Five-Year Anniversary of First Purchase
Further Reading
Deepen your understanding with these related articles:
- Saylor’s Strategy has doubled its Bitcoin stash since Trump’s election
- Strategy, Trump Media Helped Absorb Galaxy’s $9 Billion Bitcoin Sale: Novogratz
- Saylor (Strategy): “Bitcoin, un’Offerta che non si Può Rifiutare”
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
