In an intriguing shift echoing the moves of some major players in the corporate world, Lingerie Fighting Championships (LFC), the Las Vegas-based women’s MMA league, is diving into the digital currency pool. Announced on Thursday, the organization plans to inject up to $2 million into Bitcoin over the next six months, with an initial purchase of $230,000 slated for completion within 30 days. This financial maneuver comes just as LFC is poised to make its debut across the pond with shows in London and Cardiff early next month.
Bitcoin and Bras: A Curious Combination
LFC’s decision to embrace Bitcoin as part of its treasury marks a noteworthy moment for both the cryptocurrency market and the sports entertainment industry. The company’s first UK event, LFC43: Sindependence Day 2, is already a sell-out, suggesting a robust appetite for its unique brand of MMA. Two days later, LFC44: Underground Knockouts will continue the tour in Cardiff, capitalizing on this momentum.
CEO Shaun Donnelly, speaking to CoinDesk, characterized Bitcoin as a burgeoning opportunity. “Bitcoin has lots of potential to grow to levels never seen before, and we wanted to get in while we still can,” he remarked. Donnelly likened the investment to buying a modest piece of real estate—a starter home of sorts in the digital realm.
A Page from Saylor’s Playbook
LFC’s move is part of a broader trend inspired by Michael Saylor’s strategy, with companies worldwide rethinking their cash reserves in favor of Bitcoin. Some firms have even gone so far as to redefine themselves entirely around cryptocurrency, shedding old identities to embrace the future of finance. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments. But LFC’s approach is more akin to Tesla’s—leveraging existing cash reserves rather than making a full pivot.
This strategy aligns with the ethos of diversification and hedging against traditional market risks. The allure of Bitcoin’s growth potential, despite its volatility, is persuasive. As Donnelly noted, even a small stake can be advantageous. “While we aren’t able to purchase a large amount, I looked at it like real estate—even if it’s only a small starter home, it’s better to be in the market than outside wishing you had gotten in when you could have.”
Expansion and Implications
LFC’s foray into Bitcoin comes at a pivotal time as the company expands into new geographic territories. The UK shows are indicative of a wider strategy to capture international markets and grow its fan base. By integrating Bitcoin into its financial practices, LFC is not only hedging its future but aligning itself with a forward-thinking, tech-savvy demographic that might overlap with its audience. This strategic move mirrors actions by other companies, such as Nakamoto Holdings’ recent $51.5M Bitcoin treasury expansion.
This move—though bold—raises questions about the broader implications for the MMA league. Could this be the start of a trend among niche sports leagues seeking financial security through cryptocurrency? And what does this mean for the traditional sports funding model? The potential for significant returns exists, but so does the risk of volatility inherent in the crypto markets.
Looking Ahead
As LFC prepares for its UK debut, eyes will be on both its financial performance and the reception of its shows. The decision to integrate Bitcoin into its treasury strategy could prove prescient, provided the cryptocurrency market continues its upward trajectory. However, the unpredictable nature of Bitcoin’s price movements means nothing is guaranteed.
The world will be watching as LFC straddles its unique niche in sports entertainment and the burgeoning world of cryptocurrency. Will this gamble pay off? Only time will tell if Bitcoin will become a cornerstone of LFC’s financial strategy or just a fleeting experiment. As the crypto landscape continues to evolve, one thing is certain—LFC’s bold move ensures it will be part of the conversation.
Source
This article is based on: Lingerie Fighting Championships to Add $2M in Bitcoin to Treasury Ahead of Expansion to UK
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
