In a striking turn of events, South Korea’s crypto scene has once again captured the spotlight as Korean influencers, or KOLs, propel a massive rally of the $USELESS token. This surge is unfolding amidst a backdrop of market skepticism towards traditional cryptocurrency narratives, marking a distinctive shift in market dynamics as of June 2025.
A New Wave of Korean Influence
The $USELESS token, a memecoin with little pretension beyond its satirical branding, has emerged as a focal point within South Korea’s altcoin market. Bradley Park, an analyst with DNTV Research based in Seoul, attributes much of this momentum to Yeomyung—a prominent Korean KOL known for his strategic liquidity plays. Yeomyung’s early investment and subsequent unwavering support during a significant drawdown have not only paid off handsomely but have also sparked a wave of copy-trading among Korean retail investors. “Yeomyung’s conviction has transformed him into a beacon for local traders,” Park mentioned in a recent interview, highlighting how his actions have resonated with a market once characterized as mere “exit liquidity.”
Shifting Market Paradigms
The resurgence of $USELESS, despite its ironic branding, underscores a broader evolution in the Korean crypto landscape. Park notes that this trend is not isolated, citing the emergence of other tokens like Hyperliquid and Solana-based memecoins. “Korean traders are no longer passive players; they are evolving into influential global market participants,” he remarked, suggesting a deeper engagement with the market’s complexities than previously recognized. This sentiment is echoed in the community’s reaction to figures like Bonk Guy, a notorious promoter of the now-defunct BONK token, who has abruptly re-entered the scene, promoting $USELESS with renewed zeal. His reappearance raises eyebrows and questions about the sincerity of such endorsements. For further insights into the altcoin market’s dynamics, see Hyperliquid Token Leads Altcoin Rebound as Bitcoin Price Steadies.
Disillusionment and Irony: The New Crypto Narrative
The $USELESS rally, as Park describes, is less about chaos and more a collective shrug at traditional crypto promises. Unlike the XRP rally fueled by legal clarity in the U.S., $USELESS seems to thrive on its honest embrace of nothingness—a stark contrast to the grandiose claims of utility by other tokens. This memetic disillusionment may well be a reflection of market exhaustion, yet paradoxically, it appears to resonate more authentically within the current zeitgeist.
Trump’s Digital Asset Push
Meanwhile, on the international stage, former President Donald Trump’s endorsement of the GENIUS Act has stirred conversations. The act, aimed at establishing reserve and compliance frameworks for stablecoin issuers, has cleared the Senate with bipartisan support. Trump’s advocacy for rapid passage by the House underscores a strategic push for U.S. leadership in the digital asset sector. Yet, the legislation faces potential amendments and scrutiny over its regulatory scope, highlighting the ongoing debate over how best to integrate digital currencies into the financial system.
A Market in Flux
As the crypto world grapples with these developments, market movements reflect broader geopolitical tensions and economic uncertainties. Bitcoin has shown resilience, rebounding above $105,000, while Ethereum maintains a steady course above $2,500, signaling strong institutional confidence. However, traditional markets like gold and the Nikkei 225 have experienced slight downturns, influenced by recent central bank policies and geopolitical strains. This aligns with recent trends where institutions have been increasingly active, as detailed in Hyperliquid, Solana Lead Altcoin Rally as Institutions Pour $1.9B Into Crypto Funds.
The unfolding narrative around $USELESS and its Korean champions illustrates a profound transformation within the global crypto market. With skepticism towards traditional financial systems and a growing appetite for the unexpected, the crypto community finds itself at a crossroads. Will this trend of embracing irony and skepticism continue to redefine market dynamics? Only time will tell, but one thing is certain: the crypto landscape is anything but static.
Source
This article is based on: Korean Crypto KOLs Fuel Massive $USELESS Rally as Traders Shrug Off Traditional Narratives: Asia Morning Briefing
Further Reading
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- Bitcoin Rises to $110K as Altcoins Rally; Traders Skeptical of Breakout
- Altcoins With Massive Gains and New ATHs as Bitcoin Flirts With $110K (Market Watch)
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
