Moonwalk Fitness is making waves in the burgeoning intersection of wellness and blockchain, offering a fresh twist on how users engage with Web3. Launched earlier this year for iOS and Android, the fitness accountability app has found an intriguing niche: allowing users to wager on their own fitness goals. Whether it’s achieving daily step counts or participating in in-app fitness challenges yet to be unveiled, the concept has piqued interest globally. Caitlin Cook, the Director of Growth at Moonwalk Fitness, shared insights with CoinDesk just ahead of the Consensus 2025 event in Toronto, revealing the project’s unique appeal across diverse markets.
A New Spin on Fitness and Cryptocurrency
Moonwalk Fitness isn’t just an app—it’s a game-changer for those looking to blend fitness with financial incentives. By placing a wager using cryptocurrencies like USDC, BONK, or SOL, users commit to meeting specific fitness targets. Success means reclaiming their stake and potentially sharing in a prize pool, built from the deposits of those who fell short. It’s a carrot-and-stick approach that seems to be resonating. This innovative use of cryptocurrencies mirrors recent developments in the retail sector, such as Mesh’s integration of Apple Pay to facilitate crypto spending.
“People are embracing it because it democratizes access,” Cook noted. “In markets like Southeast Asia and Africa, where financial barriers can be significant, we’ve seen tremendous uptake. Users can set their own buy-in prices, removing traditional entry barriers.” She highlighted the app’s popularity in France, the U.S., Nigeria, and Vietnam, underscoring its global reach.
Global Engagement and Cultural Impact
The app’s appeal isn’t just about financial gain; it’s fostering community and inclusivity. Cook shared anecdotes that illustrate this vividly. “Opening our Twitter every day is incredible,” she said, recounting stories of Venezuelan grandmothers walking together or spontaneous meet-ups in Turkey. These organic, user-driven events highlight the broad allure of Moonwalk Fitness.
Even seasoned fitness enthusiasts find the app’s gamified approach appealing. In Nigeria, for instance, the prospect of earning while walking has been met with enthusiasm. “They’re thrilled to make money from something they do daily,” Cook explained. The app transforms ordinary activities into engaging experiences.
A Broader Implication for Web3 Onboarding
Could wellness apps like Moonwalk Fitness be the key to onboarding the next billion users to Web3? Cook is optimistic. “If you have legs that work, you can use this product. The total addressable market is quite large,” she asserted. Unlike other crypto ventures that target affluent demographics, Moonwalk Fitness casts a wider net, inviting participation from all walks of life. This approach is reminiscent of Visa and Baanx’s launch of USDC stablecoin payment cards, which aim to broaden crypto accessibility.
The app’s success raises intriguing questions about the future of Web3 adoption. Can similar models be applied to other sectors, using gamification to drive user engagement? As Moonwalk Fitness continues to expand its offerings, the industry will be watching closely.
Looking Ahead
As the app evolves, the potential for new fitness challenges and metrics could further bolster its appeal. Cook hinted at future developments while emphasizing the project’s commitment to inclusivity and accessibility. “We’re just scratching the surface,” she said, leaving the door open for exciting innovations.
In a world where technology and wellness increasingly intersect, Moonwalk Fitness stands at the forefront, blending motivation with monetary incentives. Whether this model can sustain its momentum or inspire similar innovations across Web3 remains to be seen. But for now, it’s clear that Moonwalk Fitness is onto something. Something big.
Source
This article is based on: Could Wellness Be an Onramp to Web3? Moonwalk Fitness’ Caitlin Cook Thinks So
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
