XRP’s slow but deliberate march into the realm of institutional finance has gained momentum with the latest endorsement from a publicly listed company. Flare, a blockchain firm known for its data-centric approach, announced on Friday that Everything Blockchain Inc. (OTC: EBZT) has agreed to integrate its XRP finance (XRPFi) framework into their corporate treasury operations. This development follows the commitment of Nasdaq-listed VivoPower International PLC, which pledged a hefty $100 million in XRP to Flare’s ecosystem earlier this year, marking EBZT as only the second public entity to embrace this emerging financial paradigm.
A New Chapter in Corporate Finance
The agreements with VivoPower and EBZT signify the initial steps in Flare’s ambitious plan to transform XRP—a digital asset previously seen as non-yielding—into a valuable tool for institutional investors. At the core of this transformation is Flare’s innovative “FAssets” system, a trustless bridge that infuses tokens like XRP and Bitcoin with smart contract capabilities. This, in conjunction with Firelight, Flare’s restaking layer, facilitates the conversion of XRP into FXRP, enabling its deployment across decentralized lending, staking, and liquidity protocols.
“XRP, now a roughly $150 billion asset, has been a cornerstone of digital finance for more than a decade, yet institutions have had few ways to make it productive,” explained Hugo Philion, Flare’s co-founder and CEO. “Flare changes that by enabling a compliant, on-chain, non-custodial yield framework designed for corporate treasuries. With VivoPower and now Everything Blockchain, public companies are validating that XRPFi is not just a concept but an emerging institutional standard,” he added, underscoring the potential shift in how digital assets are utilized by corporate treasuries. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
A Broader Shift in Digital Asset Strategy
Everything Blockchain Inc. views this move as part of a larger rethinking of how public companies handle blockchain assets. According to Arthur Rozenberg, EBZT’s CEO, “This is about unlocking the true financial utility of digital assets like XRP, not just as speculative holdings, but as yield-bearing instruments that can compound over time.” Rozenberg emphasized that Flare’s framework provides the necessary infrastructure to align with the governance, security, and auditability standards demanded by public companies.
At present, the XRPFi initiative may seem modest in scale when compared to bitcoin or ether-based treasury strategies. Yet, the endorsement by two publicly traded companies in less than a year suggests a pivot in XRP’s narrative—from mere speculation to a yield-focused asset with the potential to feature prominently on corporate balance sheets. As explored in our recent coverage of XRP’s market performance, the asset has shown significant volatility, which could impact its adoption in corporate finance.
Navigating the Road Ahead
The implications of these developments are manifold. For one, they raise intriguing questions about whether other public companies will follow suit, further validating XRP as a viable financial tool. Moreover, the move could signal a broader acceptance of blockchain-based yield frameworks in institutional finance.
However, hurdles remain. The regulatory landscape for cryptocurrencies, particularly in the U.S., continues to evolve, and uncertainties surrounding compliance and security remain pressing concerns for institutional actors. As Flare and its partners navigate these challenges, the success of the XRPFi framework could hinge on how effectively these issues are addressed.
In the coming months, all eyes will be on Flare and its corporate allies to see if they can maintain this momentum and expand the footprint of XRPFi. The journey from speculative asset to institutional mainstay is fraught with complexities, but the recent developments suggest that XRP might just be on the cusp of a new era in corporate finance.
Source
This article is based on: Flare Lands Second Public Company For its XRP DeFi Framework
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
