As Ethereum’s value continues its rollercoaster ride, companies holding ETH in their treasuries are facing a critical challenge: how to effectively raise cash amidst this volatility. This issue is particularly pressing as we head into the fourth quarter of 2025—a period that could make or break the financial stability of these firms.
Ethereum’s Volatile Landscape
Ethereum, the world’s second-largest cryptocurrency by market capitalization, has always been subject to price swings. However, recent months have seen even more pronounced fluctuations. The current volatility is largely driven by external market factors, including regulatory developments and the increasing competition from Ethereum-based Exchange Traded Funds (ETFs). These shifts are causing headaches for companies that have significant holdings of ETH as part of their capital reserves, as they grapple with the challenges of maintaining a stable Minimum Net Asset Value (mNAV).
The mNAV Conundrum
For companies with ETH treasuries, maintaining a stable mNAV is crucial. The mNAV represents the minimum value that a company’s assets should not fall below to remain financially solvent. But as Ethereum’s price swings widely, so too does the value of these companies’ holdings. In such an unpredictable environment, raising capital can become a daunting task.
Imagine a company that holds a substantial amount of ETH; a sudden drop in Ethereum’s price could lead to a precipitous fall in the company’s mNAV, potentially triggering financial instability. This scenario makes it difficult for these companies to project financial health to potential investors or creditors, thereby complicating efforts to raise additional capital.
Competition from ETFs
Adding to the complexity, Ethereum-based ETFs have gained traction in the market. These financial instruments allow investors to gain exposure to Ethereum without directly purchasing the cryptocurrency. The appeal of ETFs lies in their regulatory backing and perceived safety, making them an attractive option for risk-averse investors.
As more capital flows into these ETFs, companies holding ETH in their treasuries might find themselves competing for the same pool of investors. The allure of ETFs can divert potential investments away from these companies, further straining their ability to raise cash.
The Q4 Pressure Cooker
The fourth quarter of 2025 is shaping up to be a pivotal period for these companies. Traditionally, the year-end is a time when many firms look to finalize deals and shore up their financial positions. However, for those with significant ETH holdings, the stakes are higher than ever.
Industry insiders suggest that these companies need to adopt innovative strategies to navigate this turbulent period. One approach might be diversifying their portfolios to include more stable assets, thus reducing their reliance on Ethereum’s fluctuating value. Another strategy could involve leveraging financial derivatives to hedge against ETH price volatility.
Balanced Perspectives
While the challenges are significant, it’s not all doom and gloom. Some industry experts argue that Ethereum’s volatility could present opportunities. For instance, the recent price swings might attract a new wave of traders and investors looking to capitalize on short-term gains, thereby injecting liquidity into the market.
Moreover, Ethereum’s underlying technology continues to evolve, with developments such as Ethereum 2.0 promising to enhance the network’s scalability and efficiency. These advancements could bolster long-term confidence in Ethereum, potentially stabilizing its price over time.
Looking Ahead
As the fourth quarter unfolds, it remains to be seen how companies with ETH treasuries will navigate these choppy waters. Will they be able to maintain their mNAV and successfully raise capital, or will the competition from ETFs and Ethereum’s volatility prove too formidable?
The answer will likely depend on each company’s ability to adapt to the ever-changing cryptocurrency landscape. Those that can effectively balance risk management with strategic innovation may emerge stronger, while others could find themselves struggling to stay afloat.
In conclusion, while the current environment presents significant challenges, it also offers opportunities for those willing to embrace change and think creatively. As the world of cryptocurrency continues to evolve, companies with ETH treasuries must remain vigilant and proactive to thrive in this dynamic market.

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.


