Drake’s new track “What Did I Miss” has everyone talking—not just because of its catchy beats, but for its sharp comparison of unreliable friends to the notorious ups and downs of Bitcoin. The Canadian rapper, known for his keen cultural observations, playfully likens the unpredictability of personal relationships to Bitcoin’s wild price swings, saying he views it “like a BTC”: “Could be down this week, then I’m up next week.”
Celebrity Crypto Influencer
Drake’s reference to Bitcoin isn’t just a lyrical flourish; it marks another chapter in his ongoing love affair with cryptocurrencies. Over the past few years, the rapper has emerged as a high-profile advocate within the crypto community. His Instagram, boasting over 146 million followers, once featured a clip of MicroStrategy’s co-founder Michael Saylor prophesying that Bitcoin would overshadow gold. That post alone sent ripples across the crypto-sphere.
But Drake’s involvement isn’t just about social media shoutouts. He’s put his money where his mouth is, wagering over $1 million worth of Bitcoin on sports bets, including on the Dallas Mavericks and Edmonton Oilers. These bets haven’t always panned out, inspiring internet memes dubbing his misfortune the “Drake Curse”—a term he humorously embraces, admitting he’s just a “flawed sports bettor.”
High Stakes and Strategic Moves
Yet, there’s more to Drake’s crypto journey than meets the eye. He’s partnered with Stake, a crypto gambling platform, in a deal reportedly valued at a staggering $100 million annually. This partnership underscores Drake’s savvy approach to leveraging his star power in the burgeoning world of crypto gambling.
Beyond the glitter of casino partnerships, Drake has also dabbled in investments in crypto firms like MoonPay and has been spotted flaunting hardware wallets on social media, further cementing his status as a genuine cryptocurrency enthusiast. These moves illustrate a broader trend among celebrities using their clout to influence the rapidly evolving crypto landscape, a trend echoed in our analysis of crypto’s growing role in investment portfolios.
Volatility and Market Context
Drake’s musical nod to Bitcoin’s volatility comes at a pivotal moment for the cryptocurrency market. The Deribit Bitcoin Volatility Index (DVOL) has hit a near two-year low of 38, signaling what some analysts are calling the “calm before the storm.” This period of reduced volatility raises questions about potential market movements in the latter half of 2025, with many speculating on whether Bitcoin will experience another surge akin to previous cycles.
As industry experts dissect the implications of this low volatility phase, Drake’s lyrics appear timely, tapping into the broader narrative around Bitcoin’s inherent unpredictability. “Drake’s lyrical comparison is not just clever wordplay,” suggests crypto analyst Jenna Wu. “It highlights a fundamental truth about Bitcoin—it’s a rollercoaster, much like the friendships we navigate.” This sentiment is echoed in recent developments, such as Wintermute securing a Bitcoin credit line, which underscores the ongoing strategic maneuvers within the crypto market.
Looking Ahead
Drake’s engagement with Bitcoin and the wider crypto market is emblematic of a larger trend where celebrities are increasingly intertwining their brands with digital currencies. However, this raises questions about the sustainability of such endorsements and their impact on market dynamics.
As Bitcoin continues its unpredictable journey, the crypto community remains vigilant, keeping an eye on both market indicators and influential figures like Drake. Will the rapper’s latest musings foreshadow another dramatic Bitcoin rally? Or will the market’s current tranquility persist, defying the expectations of volatility aficionados? Only time will tell.
In the meantime, Drake’s fusion of pop culture and cryptocurrency serves as a reminder of Bitcoin’s pervasive influence—even in the realm of music. As the crypto world waits with bated breath for its next big move, one thing is certain: whether it’s on the charts or in the markets, Drake knows how to keep us guessing.
Source
This article is based on: Drake Compares Fake Friends to Bitcoin’s Volatility: ‘Down This Week, Up Next’
Further Reading
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- 3 Things That Could Impact Bitcoin and Crypto Markets in Week Ahead

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.