Shares in Indonesian fintech firm DigiAsia Corp surged by a staggering 90% on May 19 after the company unveiled an ambitious plan to raise $100 million specifically to acquire Bitcoin. This bold move aims to establish a Bitcoin treasury reserve, marking DigiAsia’s first foray into the cryptocurrency arena. The Jakarta-based company, listed on Nasdaq, intends to channel up to 50% of its net profits into Bitcoin acquisitions, according to a recent announcement.
A Bold Bet on Bitcoin
DigiAsia’s strategic pivot towards cryptocurrency has captured the market’s attention, driving its stock price to close at 36 cents—a 91% rise—before dipping 22% in after-hours trading. This volatility reflects the high-stakes nature of DigiAsia’s decision to enter the Bitcoin market, a space well-trodden by others but fraught with risk and potential reward. As DigiAsia explores options to raise capital, including convertible notes and crypto finance instruments, it signals a broader trend of fintech firms venturing into the digital currency domain. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
“By committing a significant portion of their profits to Bitcoin, DigiAsia is sending a strong signal about their long-term confidence in cryptocurrency,” remarked Jessica Tan, an analyst at CryptoInsight. “However, the market’s initial exuberance was tempered by after-hours trading, which suggests investors are still weighing the risks.”
Navigating the Crypto Frontier
DigiAsia’s move to create a Bitcoin treasury mirrors the strategy of notable firms like MicroStrategy, now known as Strategy, which famously holds the largest Bitcoin treasury among public companies. This shift is part of a broader trend where corporations are increasingly viewing Bitcoin as a viable reserve asset. Strive Asset Management recently declared its intentions to become a Bitcoin treasury company, while GameStop Corporation has allocated a portion of its recent $1.5 billion convertible debt offering to Bitcoin purchases. Similarly, Metaplanet has announced plans to expand its Bitcoin strategy, as explored in our recent coverage.
However, DigiAsia’s path is not without hurdles. The company’s shares have experienced significant fluctuations, peaking at nearly $12 in March 2024 before a steep decline. This volatility underlines the speculative nature of such investments and raises questions about the sustainability of this bullish strategy.
According to DigiAsia’s financial update on April 1, the company reported a 36% increase in revenue year-on-year, projecting further growth in 2025. Yet, the commitment to Bitcoin—an asset known for its price swings—introduces a layer of uncertainty. The company is also in talks with regulated partners to explore yield strategies, aiming to maximize returns on their anticipated Bitcoin holdings.
A Broader Industry Trend
The rise of corporate Bitcoin treasuries points to a growing acceptance of cryptocurrency as a mainstream financial asset. As of now, corporate treasuries collectively hold over three million Bitcoin, valued at over $340 billion. This corporate endorsement of Bitcoin could accelerate its global adoption, a sentiment echoed by Blockstream co-founder Adam Back, who envisions Bitcoin’s market cap potentially reaching $200 trillion within the decade.
Yet, despite the optimism, skeptics caution against overlooking the inherent risks. Bitcoin’s market cap currently stands at approximately $2 trillion, with the price of BTC around $105,642, reflecting a daily increase of 2%, as per CoinGecko. The path forward for DigiAsia—and indeed for the broader corporate adoption of Bitcoin—remains uncertain, with potential pitfalls as well as opportunities.
As DigiAsia embarks on this audacious journey, the market will be watching closely. Will this bold move pay off, or will the inherent volatility of Bitcoin prove too challenging? Only time will tell if DigiAsia’s gamble will inspire other companies to follow suit or serve as a cautionary tale in the annals of corporate finance.
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This article is based on: Indonesia’s DigiAsia shares pop 90% on plan to raise $100M to buy Bitcoin
Further Reading
Deepen your understanding with these related articles:
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- Strategy’s $84B Bitcoin Expansion Plan Backed by Wall Street Analysts
- Metaplanet Issues $25M Bonds to Buy More Bitcoin

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.