DDC Enterprise, a Hong Kong-based company known for its heat-and-eat meals, has embarked on an ambitious cryptocurrency journey, announcing its first-ever Bitcoin purchase as part of a broader plan to amass 5,000 BTC over the next three years. On May 23, the company revealed its acquisition of 21 Bitcoin, worth approximately $2.28 million, by exchanging 254,333 shares. This move marks the initial step in a strategic endeavor to delve deeper into the digital asset space.
A Bold Move into Bitcoin
DDC Enterprise, also known as DayDayCook and publicly traded in New York, isn’t just dipping its toes into the cryptocurrency waters—it’s diving headfirst. This recent acquisition is only the beginning, as the company has plans to purchase an additional 79 BTC in the coming days, aiming to reach a total of 100 BTC soon. By setting a goal to acquire 5,000 BTC by 2028, DDC is positioning itself as a notable player in the Bitcoin ecosystem. If successful, the company would join the ranks of the largest Bitcoin-holding public companies, trailing just behind Japan’s Metaplanet, which currently holds 7,800 BTC. This follows a pattern of institutional adoption, which we detailed in our analysis of Metaplanet’s U.S. Treasury arm registration.
Analysts are watching this development with keen interest, as DDC’s strategic pivot toward cryptocurrency could signal a broader trend among Asian companies. “This move by DDC could be a harbinger of increased institutional interest in crypto within the region,” said Mark Lee, a cryptocurrency analyst at Blockchain Insights. “Their decision to leverage shares for Bitcoin acquisition is particularly innovative and may inspire others.”
Market Reactions and Financial Implications
The announcement, however, did not come without its hiccups. On May 23, DDC’s shares plummeted by 14.5% during trading hours, only to recover slightly by 2.43% post-market, closing at $3.79. This volatility reflects the market’s cautious optimism—or perhaps skepticism—towards DDC’s bold strategy. This year, DDC’s stock has seen a decline of over 27%, raising questions about whether this foray into Bitcoin could be a turning point or a risky gamble.
The broader Chinese market’s growing appetite for cryptocurrencies adds another layer of intrigue. Despite the Chinese government’s longstanding ban on crypto transactions, the trend appears to be shifting. For instance, Jiuzi Holdings, a Chinese electric vehicle retailer, announced plans to acquire 1,000 BTC over the next year, indicating a burgeoning interest in digital currency investments.
In a related twist, Hong Kong’s Legislative Council recently passed the Stablecoin Bill, aimed at creating a regulatory framework for stablecoin issuers. This legislative development could further encourage companies like DDC to explore digital assets, given the potential for a more stable regulatory environment.
A Glimpse into the Future
The implications of DDC’s Bitcoin venture are manifold. On the one hand, it highlights a growing acceptance and integration of digital assets in traditional business models, particularly in Asia. On the other hand, it raises questions about the sustainability of such investments, especially given the volatile nature of cryptocurrency markets. For a deeper dive into similar strategic moves, see our coverage of Metaplanet’s plans to raise $250M for Bitcoin strategy.
Will DDC’s gamble pay off? Only time will tell. But for now, it appears the company is betting on Bitcoin as a cornerstone of its future strategy. As the digital currency landscape evolves, DDC’s journey will be one to watch, especially as it navigates the complex interplay of market dynamics and regulatory changes.
As the year progresses and DDC continues its acquisition spree, the industry will be keenly observing whether this move can stabilize the company’s stock performance and pave the way for others to follow suit. It’s a bold move in a rapidly changing world—one that could redefine the boundaries of corporate investment strategies.
Source
This article is based on: DDC Enterprise buys 21 Bitcoin, kicking off plan to scoop 5K BTC in 3 years
Further Reading
Deepen your understanding with these related articles:
- Metaplanet Issues $25M Bonds to Buy More Bitcoin
- Strategy Raising Another $21B to Buy Bitcoin, Posts Large Q1 Loss on BTC Price Decline
- Strategy’s $84B Bitcoin Expansion Plan Backed by Wall Street Analysts
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
