Cryptocurrency enthusiasts and skeptics alike tuned into FOMO HOUR’s latest episode on June 1, 2025, where the hosts dissected the pressing question on everyone’s mind: “Is Crypto Over?” Alongside the provocative topic, OSF’s enlightening insights into the emerging phenomenon of Brand Coins captured the attention of the audience.
The State of Crypto: A Waning Era or a New Beginning?
As the digital currency landscape teeters on a precipice, FOMO HOUR hosts Farokh, Mando, and Tyler delved into whether the tumultuous world of crypto is facing an imminent decline. The episode kicked off with a no-holds-barred discussion about the current market turbulence. Over the last year, Bitcoin has seen its market cap fluctuate wildly, reminiscent of a roller coaster that leaves investors clutching their wallets. This volatility is further underscored by CoinGecko’s report on crypto token failures, which highlights that 1 in 4 tokens launched since 2021 have failed by Q1.
“There’s a palpable sense of uncertainty,” noted Mando during the broadcast, “but that doesn’t necessarily spell the end for crypto.” Despite the skepticism, the show emphasized that the crypto space is no stranger to volatility. Just last December, Bitcoin’s value plummeted below the $20,000 mark before rebounding back over $30,000—an exhilarating yet nerve-wracking ride for seasoned traders.
Brand Coins: A New Frontier in Digital Economy
Amidst the discussion of crypto’s tenuous future, OSF introduced the concept of Brand Coins, a burgeoning trend that appears to be gaining traction. These digital tokens, backed by well-known brands, offer companies a novel way to engage with their consumers and build loyalty. Imagine earning tokens for buying your favorite coffee or sneakers, which can then be redeemed for exclusive perks or discounts.
“Brand Coins are not just a fad,” OSF asserted confidently. “They represent a shift towards a more consumer-centric digital economy.” The hosts explored how these tokens could redefine brand loyalty programs, potentially offering a lifeline to crypto’s broader adoption. Companies like Starbucks and Nike are reportedly dabbling in this space, hinting at a future where consumer engagement meets blockchain innovation.
A Glimmer of Hope or the End of an Era?
While the episode painted a complex picture of the current crypto landscape, it also offered glimmers of hope. The potential for digital currencies to adapt and evolve remains robust. As Farokh pointed out, “The crypto market has always thrived on innovation. Each downturn is followed by a period of reinvention.” This sentiment resonates with many in the crypto community who view the current market slump as a natural ebb in the cycle of progress. This aligns with Kevin O’Leary’s vision of crypto becoming the 12th sector of the economy, suggesting a future where digital currencies are integral to the broader financial landscape.
Yet, questions linger. Can crypto maintain its relevance in an increasingly regulated environment? More importantly, are Brand Coins the catalyst needed to propel digital currencies into the mainstream? The answers remain elusive, but one thing is certain—those invested in the crypto realm eagerly await the next chapter.
As FOMO HOUR wrapped up its thought-provoking episode, listeners were left pondering the dual nature of uncertainty and opportunity that defines the crypto world. Whether it’s the end of an era or the dawn of a new one, the debate continues to capture the imagination of many. As June unfolds, all eyes remain fixed on the charts, waiting to see if crypto will once again rise from the ashes or quietly fade into obscurity.
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This article is based on: Is Crypto Over? + OSF talks Brand Coins!
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
