In the bustling heart of St. James’ Park, amidst the electrifying atmosphere of a Premier League clash between Newcastle United and Arsenal, an intriguing message caught the eyes of thousands. Flashed across the pitchside LED boards was the slogan, “BUIDL YOUR DREAM FINANCE,” courtesy of Newcastle’s official partner, BYDFi. For many, the term “BUIDL” seemed like a glaring typo, prompting a flood of well-intentioned messages on social media. But BYDFi assures everyone: it’s no mistake.
The Meaning Behind “BUIDL”
Let’s clear the air—“BUIDL” isn’t a typo. It’s a deliberate play on the word “build,” coined within the cryptocurrency community. It’s rooted in the ethos of encouraging developers, entrepreneurs, and enthusiasts to actively participate in creating and improving blockchain projects. Much like the familiar “HODL” for holding onto cryptocurrency assets, “BUIDL” emphasizes a proactive, hands-on approach to shaping the financial landscapes of the future.
BYDFi’s decision to feature this slogan prominently at such a high-profile event underscores their commitment to spreading this philosophy. But why choose a match between two Premier League giants? Simple—it’s about reaching a diverse, global audience and sparking conversations that transcend the traditional boundaries of finance.
Engaging the Cryptocurrency Community
The choice to use “BUIDL” also reflects a strategic move to engage with the tech-savvy, younger demographic that frequents both football matches and the cryptocurrency markets. By aligning with Newcastle United, BYDFi taps into a passionate fan base, many of whom are likely to be curious about the burgeoning world of digital finance.
Social media reactions highlighted this curiosity. While some users initially pointed out the perceived error, others quickly jumped in to explain the term’s significance, leading to lively discussions online. This organic engagement is precisely what BYDFi aims for—fostering a community-driven dialogue that encourages education and involvement in the crypto space.
A Balanced Perspective
While BYDFi’s message is clear, not everyone is on board with the unconventional terminology. Critics argue that jargon like “BUIDL” can be confusing or off-putting to newcomers, potentially creating barriers to entry. In a field already laden with complex concepts, clear communication is crucial to widespread adoption.
Yet, supporters of the term argue that it’s precisely these unique, community-driven narratives that set the cryptocurrency world apart from traditional finance. They believe that embracing such language helps cultivate a sense of belonging and identity among those who are passionate about blockchain technology.
Why St. James’ Park?
The decision to unveil this message at St. James’ Park was anything but random. Newcastle United’s rich history and dedicated fan base provide an ideal backdrop for BYDFi’s bold vision. The club’s recent resurgence mirrors the dynamism and potential of the cryptocurrency market, making it a fitting partner for BYDFi’s message.
Furthermore, the Premier League’s global reach ensures that the slogan doesn’t just resonate within the stadium. With millions tuning in from around the world, BYDFi’s message has the potential to inspire a global audience, encouraging viewers to explore what it means to “BUIDL” their own financial futures.
Looking Ahead
As the cryptocurrency ecosystem continues to evolve, so too will the ways in which companies like BYDFi engage with the public. The use of terms like “BUIDL” represents just one facet of a broader movement towards greater inclusivity and innovation in finance. By challenging traditional narratives and inviting more people to participate, the hope is to democratize access to financial tools and opportunities.
In the end, whether you see “BUIDL” as a clever bit of insider jargon or a confusing barrier to entry, it’s undeniable that BYDFi has succeeded in sparking a conversation. And in the fast-paced world of cryptocurrency, that might just be the first step towards building—or should we say “BUIDLing”—a more informed and engaged community.
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
