In a major development for the Latin American cryptocurrency market, OranjeBTC is poised to become Brazil’s largest publicly-traded bitcoin treasury firm. This leap comes as the company plans to list on Brazil’s B3 exchange in early October through a strategic reverse merger with Intergraus, a prep-course provider already on the exchange. With over $400 million in bitcoin reserves, OranjeBTC’s public debut is set to significantly impact the regional crypto landscape.
A Milestone in Brazil’s Crypto Scene
OranjeBTC’s decision to go public is a landmark moment for Brazil’s burgeoning cryptocurrency sector. The firm’s reserves, totaling 3,650 bitcoin, dwarf those of Méliuz, the only other major publicly-traded bitcoin treasury firm in Brazil. This substantial holding ranks OranjeBTC among the top 25 corporate bitcoin holders worldwide, underscoring its ambition to expand aggressively in the coming years.
The anticipated listing is bolstered by confirmation from local news outlet Brazil Journal and announcements made at the DAC 2025 conference hosted by Mercado Bitcoin. Once the merger with Intergraus is finalized, OranjeBTC will assume the latter’s public listing with an impressive 85% free float, making it a substantial player on the B3 exchange.
Heavyweight Backing
The move is supported by a cadre of prominent investors, including Cameron and Tyler Winklevoss, renowned for their early investment in Bitcoin and ownership of the Gemini Exchange. Other notable backers include Adam Back, a pioneer in the Bitcoin space, FalconX trading platform, and Mexican billionaire Ricardo Salinas Pliego. Institutional investors such as Off the Chain Capital and ParaFi Capital have also contributed to OranjeBTC’s initial funding round.
These high-profile endorsements not only lend credibility but also signal confidence in OranjeBTC’s strategy and growth potential. The involvement of such seasoned investors may serve to attract additional interest from both domestic and international investors, further strengthening the company’s market position.
Expanding Beyond Treasury Holdings
While OranjeBTC’s substantial bitcoin reserves are undoubtedly a focal point, the company is looking beyond its treasury holdings. Leveraging Intergraus’ existing infrastructure, OranjeBTC plans to launch a financial education platform dedicated to bitcoin and cryptocurrency. This initiative is aimed at enhancing public understanding and fostering broader adoption of digital currencies in Brazil.
By focusing on education, OranjeBTC is strategically positioning itself to capitalize on a growing interest in cryptocurrencies, particularly among younger, tech-savvy demographics. The educational platform could serve as a gateway for new users to enter the crypto space, potentially driving further demand for bitcoin and other digital assets.
Market Implications and Future Prospects
OranjeBTC’s public entry comes at a time when interest in cryptocurrencies is rising globally, despite regulatory challenges and market volatility. Brazil, with its large and digitally connected population, presents a lucrative market for crypto firms. OranjeBTC’s significant bitcoin holdings and educational initiatives could catalyze increased adoption and investment in digital currencies within the country.
However, challenges remain. Regulatory uncertainties continue to loom over the crypto market, and companies like OranjeBTC must navigate these complexities to ensure compliance and sustained growth. Moreover, market volatility can impact the valuation of bitcoin reserves, posing potential risks to OranjeBTC’s financial stability.
Despite these challenges, OranjeBTC’s strategic move to go public and its expansion plans reflect a bullish outlook on the future of cryptocurrency in Brazil. The company’s robust investor backing and proactive approach to education position it well to become a leading force in the region’s crypto ecosystem.
Conclusion
As OranjeBTC gears up for its public debut on Brazil’s B3 exchange, the company is set to reshape the landscape of cryptocurrency investment in the region. With significant bitcoin reserves, strategic educational initiatives, and strong backing from influential investors, OranjeBTC is not only positioned to lead Brazil’s crypto market but also to influence broader regional and global trends.
The coming months will be critical as OranjeBTC finalizes its merger and navigates the complexities of the public market. However, if successful, it could pave the way for other crypto-focused firms in Latin America, solidifying the region’s standing in the global cryptocurrency arena.
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
