Bitcoin’s meteoric rise during the second quarter of 2025 appears to have slipped under the radar of mainstream financial news outlets. Despite the cryptocurrency’s rally, a detailed analysis by market intelligence firm Perception reveals a curious disparity in media coverage—1,116 articles were published across 18 major financial news platforms between April and June, yet many missed the forest for the trees.
A Surge Overlooked
While Bitcoin’s price climbed to unprecedented heights, breaking through the $90,000 barrier, the coverage from mainstream outlets seemed lackluster. “It’s fascinating,” noted crypto analyst Jamie Liu. “You’d expect more buzz given Bitcoin’s performance, yet the silence from some big players was deafening.” Liu’s sentiment reflects a broader observation: while Bitcoin was making waves, the mainstream media was seemingly content with a ripple. This underreporting contrasts sharply with forecasts like those from Standard Chartered, which predicted Bitcoin’s strongest half ever.
Interestingly, niche cryptocurrency outlets and online forums were buzzing with activity. Enthusiastic debates, speculative forecasts, and discussions about Bitcoin’s potential to redefine financial systems flourished. Yet, the mainstream media’s tepid reporting raises questions about their broader engagement with the digital asset landscape.
Divergent Perspectives
Delving deeper into Perception’s data, it’s evident that not all major outlets were equally dismissive. Some, like Bloomberg and CNBC, maintained a steady stream of Bitcoin-related content, focusing on potential regulatory impacts and market forecasts. “Bloomberg has been consistent in its coverage. They understand the significance of Bitcoin as a financial instrument,” commented financial journalist, Lisa Carter. On the flip side, other outlets seemed to focus their energies elsewhere, perhaps not fully appreciating the evolving narrative of digital currencies. This aligns with reports from Standard Chartered, which highlighted Bitcoin’s potential for a record-breaking second half.
This disparity isn’t merely academic. For investors and market watchers, the extent and nature of media coverage can influence sentiment and, consequently, market dynamics. “Media narratives shape perceptions,” said economist Dr. Aaron Patel. “The under-reporting by mainstream media could lead to misinformed investment decisions or missed opportunities.”
Historical Context and Implications
Rewind a few years, and one might recall the frenzied media activity during Bitcoin’s previous bull runs. The difference now? A matured market and a more informed investor base. Yet, this maturation hasn’t necessarily translated into balanced media representation. As digital currencies morph from speculative assets to recognized components of global finance, the media’s role in accurately informing the public becomes ever more critical.
Looking ahead, the implications of this media oversight are manifold. For one, as Bitcoin continues its upward trajectory, it might catalyze a shift in how traditional media outlets approach cryptocurrency reporting. Moreover, the evolving regulatory landscape—marked by increased scrutiny and imminent policy decisions—demands nuanced reporting to guide investors and enthusiasts alike.
Ultimately, the mainstream media’s apparent reticence during Bitcoin’s recent surge invites introspection. Will they adapt to this rapidly changing financial ecosystem, or will they risk becoming relics of a pre-digital age? As Bitcoin marches forward, the answer to this question may well determine its future media narrative.
Source
This article is based on: Bitcoin Soared—But Mainstream News Was Missing In Action, Study Reveals
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
