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Bitcoin Treasury Firms: Hex Trust CEO Weighs Risks and Rewards in Asia – September 2025 Update

In a vibrant gathering at BTC Asia in Hong Kong, the buzz around Digital Asset Treasury (DAT) companies—those daring firms placing Bitcoin on their balance sheets—reverberated through the conference halls. Alessio Quaglini, CEO and Co-Founder of crypto custodian Hex Trust, offered a nuanced perspective on this phenomenon, highlighting both the opportunities and the lurking dangers that come with it.

Bitcoin on the Balance Sheet: A Double-Edged Sword

Quaglini’s insights come at a time when corporate adoption of Bitcoin is skyrocketing. He pointed out that while adding Bitcoin to treasury holdings opens up indirect access to crypto for billions investing through local stock exchanges and Nasdaq, it also carries the potential for volatility. “It’s great for adoption,” he acknowledged, but warned that leveraged strategies could transform what seems like healthy diversification into a risky financial gamble. This is a concern echoed in Bitcoin treasury flops: These firms fumbled their BTC bets, which highlights the pitfalls some companies have faced in their Bitcoin endeavors.

“If a company exists solely to hold crypto, it’s not much different from a publicly traded hedge fund,” Quaglini remarked, drawing attention to the thin line between savvy investment and financial engineering. This is particularly pertinent in light of a recent Galaxy report showing loan volumes at their highest since 2022—a situation exacerbated by a $1 billion liquidation wave that prompted Korean regulators to freeze new lending products.

The Leverage Conundrum

Quaglini’s concerns about leverage are not unfounded. With debt covenants in public markets being transparent, traders can predict forced selling scenarios—leading to what he described as a “prisoner’s dilemma” that could spiral into increased volatility. “You might be in the situation where you have this kind of spiral effect,” he said, warning of the potential for chaos if leverage is mishandled.

Despite these risks, Quaglini remains optimistic about the future. He envisions a scenario where major corporations with substantial operating cash flows, like Apple or Google, begin to allocate reserves into Bitcoin. Such a shift could herald a new era of stability and growth for DATs. “The next step is real companies sitting on huge cash reserves embracing BTC,” he noted, suggesting that this could be a game-changer. This optimism is shared by new market entrants like New Hedge Fund Falconedge To Devote Nearly 100% Of IPO Funds For A Bitcoin Treasury, indicating a growing trend among financial innovators.

Market Movements and Broader Context

The crypto markets are currently painting a mixed picture. Bitcoin is trading above $109,000, stabilizing after a rare rotation out of BTC spot ETFs into ETH funds last month. Meanwhile, Ether stands at $4,298, as traders ease on profit-taking following a recent surge. The broader macroeconomic environment remains supportive, yet price actions are consolidating beneath mid-August highs.

Interestingly, the Nikkei 225 has seen a modest rise, buoyed by recent U.S. court rulings on tariffs, while gold holds steady near a four-month high amid expectations of a Federal Reserve rate cut. These broader market dynamics provide a backdrop against which the evolving role of DATs will play out.

Looking Ahead: A Test of Corporate Conviction

The true test for DATs, however, lies not in whether smaller firms can transform into Bitcoin proxies, but in whether global giants are willing to integrate Bitcoin into their financial strategies. As Quaglini suggests, “The real test isn’t in small firms, but in whether the world’s largest corporates will put their cash piles on-chain.”

As we watch this space, the cryptocurrency market continues to grapple with the tension between innovation and risk. Whether the promises of Bitcoin treasury firms can outweigh the perils remains an open question—one that will undoubtedly shape the landscape of digital finance in the coming years.

Source

This article is based on: Asia Morning Briefing: Hex Trust CEO Sees Both Promise and Peril in Bitcoin Treasury Firms

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