Figma, a powerhouse in the collaborative design tool sector, has thrown its hat into the IPO ring, revealing an intriguing twist in its corporate strategy. As of July 09, 2025, this Silicon Valley darling—boasting a staggering $871 million in revenue over the past year—has disclosed significant bitcoin exposure, including $70 million in bitcoin ETFs and a board-approved $30 million allocation in spot bitcoin.
A Bullish Bet on Bitcoin
Marty Bent, the founder of Bitcoin media company TFTC and managing partner at Bitcoin Venture Firm Ten31, has taken notice. In an evocatively titled essay, “This Is The Way,” Bent hails Figma’s move as a “bullish signal.” Bent asserts, “Figma is an incredibly well-run company, one of the darlings of Silicon Valley, and a product that every designer I know uses in their day-to-day workflow.”
Bent’s enthusiasm isn’t just about Figma’s solid market position. It’s about the foresight of its leadership in embracing bitcoin as part of their treasury strategy. Unlike other recent announcements from companies with little to no operational business, Figma is different. It has a product beloved by its users, and it’s channeling some of its profits into the cryptocurrency sphere. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
The Ripple Effect on Corporate Strategies
Figma’s strategy may be symptomatic of a broader trend. Bent suspects that more privately held companies will follow suit as they go public over the next 12 to 18 months. “It will become ‘unwise’ to not have bitcoin on your balance sheet if you’re a startup, even if you have nothing to do with bitcoin,” Bent predicts. This shift could make bitcoin exposure a standard part of a company’s financial strategy.
But the bitcoin market isn’t just moving to the tune of corporate buy-ins. James Check, a bitcoin analyst, highlights another force at play: long-term holders offloading massive amounts of bitcoin. Check notes that this selling pressure peaked at around 40,000 BTC per day. Despite this, bitcoin has maintained a price above $107,000, which he considers “terribly bullish,” suggesting the market’s resilience rather than suppression through paper bitcoin.
Navigating a Stagnant Price Landscape
The current bitcoin price action—or lack thereof—has been a source of frustration for bitcoin bulls. Despite the steady drumbeat of buy pressure from companies like Figma and the launch of spot ETFs, bitcoin’s price remains largely immobile. Yet, this stagnation belies the underlying market dynamics. The ability to absorb massive selling pressure while maintaining price levels points to a robust market foundation. This resilience is echoed in other corporate strategies, such as the Bitcoin Consortium’s move in Thailand, indicating a broader trend of strategic bitcoin adoption.
Figma’s bold move and the broader industry trends it hints at raise intriguing questions for the future. Will bitcoin become a staple of corporate balance sheets? Could this strategy prove unwise for those who opt out? As companies like Figma set the stage, the crypto world watches, waiting to see if this trend gathers momentum or fizzles out.
In the unpredictable dance of crypto markets, Figma’s strategy is a step towards a new choreography. The future may see more companies following this rhythm—an evolution worth keeping an eye on as the market continues to unfold in unexpected directions.
Source
This article is based on: Bitcoin Bull Mulls Different Kind of Corporate Treasury Strategy as Prices Continue on Hold
Further Reading
Deepen your understanding with these related articles:
- Public Companies Buy More Bitcoin Than ETFs for Third Consecutive Quarter
- Metaplanet Adds $104M in BTC, Testing Limits of Bitcoin Treasury Plan
- Australian Crypto Asset Manager DigitalX Secures Over $13M to Expand Bitcoin Holdings
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
