Bill Zanker, a collaborator with former U.S. President Donald Trump, is brushing off recent legal squabbles over accusations that he misused the Trump name in a crypto wallet project. Despite the issuance of a cease-and-desist letter allegedly sent by the Trump family itself, Zanker maintains that all is well between him and the family, suggesting the incident was merely a misunderstanding.
Keeping the Collaboration Alive
In an interview with CoinDesk conducted via Telegram, Zanker emphasized that the collaboration with the Trump family is far from over. “Every day, we’re focused on turning TRUMP into a practical tool for engagement and mainstream adoption,” he stated enthusiastically. The entrepreneur teased the release of a TRUMP mobile game and other projects slated for this summer, indicating that the Trump brand in crypto is poised for further ventures. This aligns with recent findings that 73% of Crypto Investors Support Trump’s Digital Asset Policy, highlighting a strong base of support for these initiatives.
However, these optimistic declarations come on the heels of what some see as a potentially damaging dispute. Reports surfaced that the Trump family accused Zanker of promoting a crypto wallet associated with TRUMP tokens, a project they claim was never sanctioned by them. Zanker, however, waves off these concerns, saying, “No dispute, just a big misunderstanding.”
A United Front or Smoke and Mirrors?
Zanker pointed to a recent development with World Liberty Financial as evidence of ongoing collaboration. The financial firm announced it had integrated the TRUMP token into its treasury, which Zanker interprets as a testament to the project’s legitimacy and the strength of their partnership. “It ended up that World Liberty was in advanced stages of their wallet,” he explained. “We felt it would be best for them to launch with it.”
Adding to the intrigue, Zanker lauded Tron’s Justin Sun, who is facilitating the TRUMP token’s integration into the Tron network via LayerZero’s bridging technology. “Justin’s focus is about building real, usable infrastructure,” Zanker praised, highlighting Sun’s efforts to make blockchain technology accessible to broader audiences. Tron has long been a player in the crypto world, drawing attention with its ambitious goals and sometimes controversial tactics.
Sun, however, is not without his own legal challenges. He currently faces civil fraud charges from the U.S. Securities and Exchange Commission (SEC) over alleged market manipulation and unregistered securities offerings. In an interesting turn, both Sun’s attorneys and the SEC have agreed to pause the case to explore a potential resolution, with a deadline looming in late August for the next court update. This pause mirrors strategies the SEC has applied in other cases that were eventually dismissed.
The Road Ahead: Opportunities and Challenges
As the summer unfolds, all eyes will be on how these developments impact the TRUMP token and its associated projects. The intersection of high-profile personalities, legal entanglements, and ambitious crypto initiatives makes for a compelling narrative—one that raises questions about the sustainability and ethical considerations of such collaborations. For more on how Trump’s ventures in crypto are perceived, see Trump Is Making Bank on Crypto: Do Voters Care?.
Zanker remains unfazed, carrying forward the vision of making TRUMP a global crypto brand. Yet, the road is fraught with challenges, from legal hurdles to the volatile nature of the cryptocurrency market itself. Collaborations like these could either pave the way for mainstream acceptance or serve as cautionary tales of ambition outpacing feasibility.
As the industry continues to evolve at breakneck speed, the TRUMP token saga will likely serve as a litmus test for the viability of celebrity-backed crypto ventures. The coming months will reveal whether this venture can overcome its controversies and capitalize on the burgeoning interest in digital currencies—or falter under the weight of its complexities.
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This article is based on: Trump Collaborator, Bill Zanker, Downplays Wallet Kerfuffle
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
