In a bold move shaking up the crypto landscape, Dutch digital asset firm Amdax has successfully secured $23.3 million to launch a Bitcoin treasury company, AMBTS. The initiative, announced today, aims to list on Amsterdam’s esteemed Euronext exchange, with an audacious target: amassing 1% of the entire Bitcoin supply.
A Strategic Play in the Bitcoin Arena
This ambitious endeavor positions Amdax at the forefront of the digital currency revolution. By targeting 1% of Bitcoin’s total supply, AMBTS is setting the stage for what could be a significant shift in Bitcoin ownership dynamics. The move comes amid a period of heightened interest and investment in Bitcoin, as both institutional and retail investors increasingly recognize its potential as a hedge against inflation and economic uncertainty. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
Industry experts have varied takes on this strategic push. “It’s a calculated bet,” says Karl Van Dijk, a cryptocurrency analyst based in Brussels. “Accumulating such a substantial portion of Bitcoin could influence market dynamics and pave the way for other firms to consider similar strategies.” However, Van Dijk also notes the inherent risks, adding, “The volatility of Bitcoin might pose challenges, especially if market conditions shift unexpectedly.”
Navigating the Regulatory Waters
Listing on Euronext, one of Europeโs primary stock exchanges, could provide AMBTS with a level of legitimacy and visibility that many crypto firms yearn for. The regulatory landscape, particularly in the European Union, has been evolving to accommodate the burgeoning crypto sector. Yet, the path to compliance is not without its hurdles.
According to sources familiar with the companyโs strategy, Amdax is actively engaging with regulatory bodies to ensure a seamless listing process. This move is emblematic of the broader trend of crypto companies seeking to align more closely with traditional financial markets. “Regulatory compliance will be crucial,” says Sofia Lopez, a legal consultant specializing in digital assets. “It seems Amdax is aware of the complexities involved and is preparing accordingly.”
Historical Context and Market Response
The timing of Amdax’s announcement is noteworthy. Bitcoin has seen a remarkable journey since its inception, with its value and acceptance as a mainstream asset growing exponentially. This year alone, Bitcoin has experienced significant fluctuations, reflecting broader market sentiments and macroeconomic forces. As explored in The Bitcoin Treasury Movement Rolls On, the trend of firms accumulating Bitcoin treasuries continues to gain momentum.
Back in the early 2020s, as Bitcoin began its ascent to becoming a household name, many firms flirted with the idea of accumulating large reserves. Yet few have pursued it with the kind of ambition Amdax is displaying today. The firm’s strategy might signal a new era where crypto treasuries become a staple of institutional investment portfolios.
Market reactions to the announcement have been mixed but largely positive. Bitcoin prices have shown a slight uptick, indicating investor optimism regarding the treasury’s potential impact. However, some market watchers express caution, pointing out that the sheer scale of Amdax’s ambition could lead to unforeseen market ripple effects.
Looking Ahead
As Amdax strides forward with its grand vision, the cryptocurrency community will be watching closely. Will this endeavor prompt a wave of similar strategies from other firms? Or will it face roadblocks that temper its potential impact? These questions linger, underscoring the unpredictable nature of the crypto markets.
For now, Amdax’s daring initiative marks a pivotal moment in the intersection of traditional finance and digital assets. As the firm works towards its Euronext listing and embarks on its quest to capture 1% of Bitcoin, the implications for the broader crypto landscape remain a tantalizing mystery.
Source
This article is based on: Dutch crypto firm Amdax targets 1% Bitcoin supply with $23M treasury launch
Further Reading
Deepen your understanding with these related articles:
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- French Chipmaker Sequans Plans $200 Million Share Sale to Build Bitcoin Treasury
- Health-Care Firm KindlyMD Plans $5B Equity Raise for Bitcoin Treasury

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.