Amsterdam Bitcoin Treasury Strategy (AMBTS), a venture born from the innovative minds at Dutch crypto service provider Amdax, has successfully raised a hefty €20 million ($23.2 million) in its maiden financing round. This cash injection, garnered through private placements, is set to catapult the company toward establishing a robust bitcoin treasury, with ambitious plans to capture 1% of the total bitcoin supply. The funding round, which is capped at €30 million ($34.8 million), is anticipated to wrap up in September 2025.
A New Player in the European Crypto Arena
AMBTS is not just any start-up. It’s on a mission to make waves in the European crypto landscape by founding one of the continent’s first independent bitcoin treasury companies. The firm is eyeing a prestigious listing on Euronext Amsterdam, a move that would not only bolster its credibility but also amplify its visibility in the increasingly crowded crypto market. The brainchild of Amdax, AMBTS has already attracted notable figures like Marc van der Chijs, the founder of the bitcoin mining giant Hut 8, who’s thrown his weight behind the venture. As explored in our recent coverage of Amdax’s ambitious strategy, this initiative is part of a broader trend of European firms embracing crypto assets.
The strategic decision to focus on bitcoin acquisition is a daring play. Bitcoin, the granddaddy of cryptocurrencies, has been the subject of much debate. Its value fluctuates wildly, yet it remains a cornerstone of the crypto ecosystem. AMBTS’s goal to secure 1% of all bitcoin in circulation is audacious—there’s no other word for it. It’s a move that could, if successful, position them as a formidable force in the market.
The Mechanics of Bitcoin Accumulation
So, how exactly does AMBTS plan to achieve this lofty target? The strategy seemingly revolves around a steady accumulation of bitcoin, leveraging the funds raised to make calculated purchases. This isn’t about diving headfirst into the market with reckless abandon. Instead, it’s a methodical approach, one that aligns with the broader trend of institutions looking to bitcoin as a store of value amid economic uncertainty. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
Industry insiders are watching closely. “The move by AMBTS could set a new precedent for how companies approach bitcoin accumulation,” said Clara Vos, a crypto analyst based in Rotterdam. “It’s a signal that the market is maturing, with more structured and strategic investments rather than speculative gambles.”
But here’s the catch: achieving 1% of bitcoin in circulation is no small feat. As of today, with approximately 19 million bitcoins mined, AMBTS would need to secure around 190,000 bitcoins. That’s a staggering figure, considering the competitive landscape and the finite supply of the asset.
Historical Context and Market Trends
Bitcoin, since its inception in 2009, has evolved from a niche digital currency to a mainstream financial asset. It’s weathered numerous storms—regulatory crackdowns, market crashes, and technological challenges. Yet, its allure remains undiminished. Companies like Tesla and MicroStrategy have already dipped their toes into bitcoin waters, signaling a broader acceptance of digital currencies as viable treasury assets.
AMBTS’s initiative comes at a time when the crypto market is experiencing a resurgence. After a tumultuous 2024, marked by regulatory hurdles and market volatility, 2025 has seen a more stabilized crypto environment. The European market, in particular, is becoming increasingly receptive to crypto innovations, partly due to regulatory clarity and growing institutional interest.
Looking Ahead: Opportunities and Challenges
As the September 2025 closure of its funding round approaches, AMBTS stands at a crossroads. Its journey is emblematic of the broader crypto industry’s transition from a speculative playground to a mature financial ecosystem. There are, however, lingering questions—can AMBTS sustain its momentum? Will it navigate the regulatory labyrinth successfully? And crucially, can it indeed claim 1% of the bitcoin pie?
The road ahead is fraught with both opportunities and obstacles. But for AMBTS, and indeed the wider crypto world, the potential rewards are tantalizing. As they say in the industry, fortune favors the bold. Only time will tell if AMBTS’s bold bet will pay off.
Source
This article is based on: AMBTS Raises $23.2M to Build Bitcoin Treasury, Targets 1% of BTC in Circulation
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
