In a bold move that marries traditional finance with decentralized finance, a former executive from the now-defunct TON Foundation has unveiled a new cryptocurrency investment app, Affluent, on Telegram. This innovative app, launched today, June 16, 2025, promises users a seamless experience of earning interest on their digital assets with just a single tap—right within the ubiquitous messaging platform.
The Intersection of TradFi and DeFi
Affluent’s emergence in the crypto sphere isn’t just another app launch—it’s a statement. By integrating the age-old principles of traditional finance (TradFi) with the cutting-edge innovations of decentralized finance (DeFi), the app seeks to simplify the investment process for the average user. “The goal is to make crypto investments as straightforward as checking your messages,” said a source close to the project, emphasizing the app’s user-friendly interface.
Industry insiders are buzzing about this development, as it signals a growing trend where crypto is not just for tech-savvy individuals but is becoming more accessible to the everyday person. “This could very well be a game-changer,” noted Julia Tran, a blockchain analyst. “By leveraging Telegram’s vast user base, Affluent has the potential to bring crypto investment to the masses, making it less daunting and more approachable.” This follows a pattern of institutional adoption, which we detailed in our analysis of Coinbase unlocking DeFi opportunities for XRP and Dogecoin holders.
Simplicity Meets Security
At the heart of Affluent is its promise of simplicity. Users can deposit their digital assets and start earning interest almost instantaneously. But here’s the catch—while ease of use is paramount, the app doesn’t skimp on security. Built on robust blockchain technology, Affluent employs stringent security protocols to safeguard user assets against potential threats.
Yet, as with any financial innovation, questions linger. Can Affluent maintain its promise of high returns amidst the volatile swings of the crypto market? “There’s always a level of risk involved,” cautioned Tran, adding a note of skepticism. “The crypto market is notoriously unpredictable, and while Affluent offers a novel approach, users should remain cautious and informed.”
Historical Context and Market Trends
Affluent’s debut comes at a time when the crypto market is navigating the aftermath of last year’s significant regulatory shifts. In 2024, governments worldwide took a harder stance on crypto regulations, aiming to protect investors while curbing illicit activities. This regulatory tightening has led to a more cautious but nonetheless innovative market environment.
Telegram itself is no stranger to the world of cryptocurrency. The platform initially made waves with its ambitious TON (Telegram Open Network) project, which aimed to revolutionize blockchain technology but was halted by regulatory challenges. Now, with Affluent’s launch, Telegram re-enters the crypto conversation, albeit through a third-party app that strategically leverages its messaging service. Similarly, other platforms are exploring new avenues, as seen in our coverage of Kraken-backed startup launching a hybrid crypto exchange.
Looking Ahead
As Affluent makes its initial strides in the market, it raises intriguing questions about the future of crypto investments. Will other platforms follow suit, integrating financial services with social media and messaging apps? Could this be the beginning of a new era where financial transactions are as ubiquitous as sending a text?
The answers remain to be seen, but one thing is clear: Affluent is pushing the boundaries of how and where we invest. As the crypto landscape continues to evolve, the intersection of TradFi and DeFi may well become the norm rather than the exception. For now, users and analysts alike will be watching closely to see if Affluent can deliver on its promises and thrive in the dynamic world of digital finance.
Source
This article is based on: Ex-TON Foundation exec launches crypto investment app on Telegram
Further Reading
Deepen your understanding with these related articles:
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- Ethereum Foundation Sets Treasury Strategy to Back DeFi, Cut Spending Over Time
- Aave, Uniswap, Sky Tokens Surge Over 20% as SEC Roundtable Spurs DeFi Optimism
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
