In a strategic move to strengthen its regulatory oversight in the swiftly evolving world of digital assets, the U.K.’s Financial Conduct Authority (FCA) has appointed Sarah Pritchard as its first deputy chief executive. Announced today, June 11, 2025, this pivotal appointment underscores the FCA’s commitment to enhancing its supervision of the burgeoning crypto and stablecoin markets.
A New Era for Crypto Regulation
As the digital currency landscape becomes increasingly intricate, the FCA’s decision to introduce a deputy CEO role marks a significant step in its regulatory strategy. Sarah Pritchard, who previously served as an executive director at the FCA, will now collaborate closely with CEO Nikhil Rathi. Together, they aim to fortify the regulatory framework governing cryptocurrencies, stablecoins, and digital finance.
Ashley Alder, chair of the FCA, highlighted the complexities of the international environment and the expanding remit of the agency. “The international environment is complex, our remit is growing, and expectations of us continue to evolve,” he remarked. This move aligns with the FCA’s broader objective to create a comprehensive regime for digital assets, a sector where the U.K. currently lags behind the European Union’s established Markets in Crypto Assets (MiCA) regulations. For a deeper dive into the regulatory implications, see our coverage of the FCA’s plans to lift the ban on crypto ETNs for retail investors.
Bridging Regulatory Gaps
The appointment comes at a time when the U.K. is striving to catch up with its European counterparts. While the EU has already rolled out a transnational licensing framework, the FCA is in the process of developing its own regulatory regime, set to commence by 2026. The FCA currently ensures that companies on its crypto register adhere to anti-money laundering rules but aims to broaden its approach to more closely resemble traditional financial oversight.
Pritchard’s new role is expected to have a significant international dimension, reflecting the global nature of digital assets. Her experience in policy oversight and supervision will be crucial as the FCA navigates the challenges of regulating a rapidly changing industry. “The FCA wants to work with the crypto industry to develop regulation for the sector,” Pritchard stated last year, signaling an intent to foster collaboration with industry stakeholders. This follows a pattern seen globally, as South Korea moves to legalize stablecoins with new crypto bill.
Industry Implications and Future Prospects
Pritchard’s appointment is likely to have far-reaching implications for the U.K.’s crypto sector. Analysts suggest that her leadership could pave the way for more rigorous regulatory standards, potentially increasing investor confidence. However, there are concerns about the pace of regulatory developments and whether the FCA can keep up with the rapid innovations in the crypto space.
John Lanchester, a financial analyst specializing in digital assets, commented, “Pritchard’s appointment is a positive sign for the industry, but it raises questions about whether the FCA can implement effective regulations quickly enough.” He added that the FCA’s initiative to collaborate with the crypto industry is a promising approach, but the ultimate success will depend on how well these regulations are enforced.
Looking ahead, the FCA’s expanded leadership team, including David Geale, the permanent executive director for payments and digital finance, will play a crucial role in shaping the future of crypto regulation in the U.K. As the agency gears up to authorize crypto firms akin to traditional finance companies by 2026, stakeholders will be keenly observing how these regulatory changes unfold.
Conclusion
In the dynamic world of digital assets, Sarah Pritchard’s new role as deputy CEO of the FCA marks an important milestone for U.K. regulation. While the road ahead is fraught with challenges, this appointment signals a proactive approach towards creating a robust regulatory framework that balances innovation with investor protection. As the FCA continues to engage with industry players and refine its regulatory stance, the coming years will be critical in determining the U.K.’s position in the global crypto landscape.
Source
This article is based on: U.K. Regulator Names Sarah Pritchard as Deputy CEO to Help Oversee Crypto, Stablecoins
Further Reading
Deepen your understanding with these related articles:
- South Korea Signals Major Crypto Shift With New Regulatory Framework
- Crypto Market Structure Bill Moves Out of House Committees, Stablecoin Action Pending
- Crypto lobby pushes Senate to pass stablecoin bill without debate

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.