World Vision has paved new ground in South Korea by becoming the first nonprofit to officially trade cryptocurrency since the country lifted its ban on digital asset transactions. The global humanitarian organization cashed out approximately $1,500 worth of Ether last week, received through a campaign aimed at assisting children in need of school supplies. This move marks a significant milestone in the evolving landscape of cryptocurrency adoption, particularly among charitable organizations.
A New Chapter for Crypto and Charity
World Vision’s transaction, though modest in monetary terms, represents a colossal leap in the integration of cryptocurrency into everyday charitable operations. South Korea, known for its stringent regulatory landscape, had previously restricted the trading of digital currencies, citing concerns over fraud and market volatility. The lifting of the ban earlier this year has opened doors not just for commercial entities but also for nonprofits eager to embrace new funding avenues.
“It’s a bold step,” noted Ji-Eun Park, a cryptocurrency analyst based in Seoul, who has been following the regulatory changes closely. “For a reputable organization like World Vision to engage in crypto trading publicly adds a layer of legitimacy to the digital asset space. It signals to other nonprofits that it’s time to reconsider the tools they use to engage with donors.”
The decision to accept and trade Ether was part of a broader campaign launched in March 2025, encouraging users of Upbit, South Korea’s largest cryptocurrency exchange, to donate to support children lacking essential educational resources. The campaign successfully leveraged the growing interest in digital currencies among younger, tech-savvy audiences. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
The Ripple Effect on the Market
World Vision’s foray into cryptocurrency trading could potentially set off a ripple effect, encouraging other charitable organizations to rethink their fundraising strategies. As digital currencies continue to capture public imagination, nonprofits might find themselves at an advantage by tapping into this new donor base. For a deeper dive into the regulatory implications, see our coverage of the SEC’s latest guidance.
“Cryptocurrencies provide a unique opportunity for charities to diversify their fundraising tactics,” said Min-Joon Lee, a fintech expert from Busan. “They offer transparency and can reach a global audience without the conventional barriers of international banking.”
However, this development raises questions about whether the trend will sustain its momentum. The cryptocurrency market, known for its unpredictability, presents both opportunities and challenges. While digital assets can boost the efficiency and reach of fundraising efforts, they also expose organizations to the risks of market downturns and regulatory changes.
Looking Back and Ahead
South Korea’s decision to relax its stance on cryptocurrency trading comes after years of strict regulations that sought to curb speculative trading and protect investors. The government’s shift reflects a growing recognition of the economic potential cryptocurrencies hold, not just for private enterprises but for the broader societal good.
Yet, the road ahead remains uncertain. Will other countries follow suit, enabling nonprofits to integrate cryptocurrency into their operations seamlessly? And how will these organizations navigate the volatile nature of digital asset markets?
World Vision’s initiative is a compelling case study for the potential of cryptocurrencies to transform the nonprofit sector. It also sets the stage for a broader conversation on how digital currencies can be harnessed for social impact. As the world watches, this pioneering effort by World Vision could very well inspire a new era of philanthropic innovation.
While it remains to be seen how other organizations will respond, one thing is clear: the intersection of cryptocurrency and charity is no longer a distant possibility—it’s happening here and now. The coming months will likely reveal whether this trend can gain traction and sustain itself in the dynamic world of digital finance.
Source
This article is based on: World Vision first nonprofit to trade crypto in South Korea after ban lifted
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
