True Markets has embarked on a bold venture, shaking up the decentralized finance (DeFi) space with the launch of its mobile-first trading app on the Solana blockchain. This strategic move coincides with the closure of an $11 million Series A funding round, raising the company’s total funding to a neat $20 million. The announcement, made in a press release on Tuesday, underscores a significant push towards a user-friendly, stablecoin-centric trading platform.
Fresh Capital and Strategic Backing
The recent cash infusion was co-led by investment powerhouses Accomplice and RRE Ventures, with additional backing from Reciprocal Ventures, Variant Fund, and PayPal Ventures. Notably, early supporters like Paxos Ventures and the Solana Foundation have reaffirmed their commitment to True Markets, signaling confidence in the company’s trajectory.
The brainchild of crypto veterans Vishal Gupta and Patrick McCreary—alumni of Coinbase and Circle—True Markets is positioning itself as a non-custodial, retail-focused trading platform. Their mission? To revolutionize DeFi trading by prioritizing speed, simplicity, and transparency. The app, now live, allows stablecoin transactions on Solana with features like gasless execution and smart order routing, all while ensuring users retain custody of their funds. This focus on stablecoins aligns with broader industry trends, as seen in Visa and Baanx’s launch of USDC stablecoin payment cards.
A New Era for Retail Traders
“Retail traders have been stuck with clunky workflows, unclear pricing, and fragmented liquidity,” laments Vishal Gupta, True Markets’ CEO. His vision is clear: “Our goal is to deliver a fairer and more transparent experience that makes asset discovery simple, shows real-time market momentum, and feels as intuitive as the best apps on your phone.”
The platform’s technical backbone is robust, featuring real-time market sparklines, automated execution across decentralized venues, and hosted wallets enabling immediate funding and trading. This is all wrapped in a non-custodial framework, thanks to collaborations with infrastructure partners like Turnkey and Definitive.
Navigating the DeFi Landscape
True Markets’ app isn’t just a rehash of existing platforms; it’s a reimagined DeFi experience aimed squarely at retail investors. The emphasis on mobile-first design reflects a broader industry trend recognizing the shift towards on-the-go trading. By embedding key management via Turnkey, the app sidesteps the often cumbersome process of managing private keys, a move that could entice users wary of security risks in the crypto space. This shift towards mobile and ease of use is also evident in other sectors, such as Mesh’s integration of Apple Pay to facilitate crypto spending and stablecoin settlement.
The company’s aspirations extend beyond the DeFi realm. Plans are underway to forge deeper into both centralized finance (CeFi) and DeFi markets, with upcoming integrations like TrueX. This centralized exchange aims to cater to institutional liquidity needs while offering qualified custody services, potentially bridging the gap between retail and institutional trading environments.
Market Implications and Future Prospects
The entry of True Markets into the DeFi arena arrives at a time when the market is both ripe with opportunity and fraught with challenges. The promise of a seamless, transparent trading experience is likely to resonate with users frustrated by existing platforms’ complexities. However, as analyst Jenna Lee points out, “The real test will be how well True Markets can scale its operations while maintaining the speed and reliability it promises its users.”
In the coming months, True Markets will need to navigate the intricate dynamics of the DeFi ecosystem, which is characterized by rapid innovation and, at times, unpredictable volatility. Their approach—leveraging Solana’s high-speed blockchain and maintaining user-centric design—could very well set them apart in a crowded market.
As True Markets charts its course, questions linger about the sustainability of their model and its adaptability to an ever-evolving crypto landscape. Will their focus on mobile-first, stablecoin-native trading capture the market’s attention long-term? Only time will tell if this venture will redefine retail trading or merely be a footnote in the annals of DeFi history.
In the meantime, True Markets seems poised to make a mark, armed with fresh capital, strategic partnerships, and a clear vision for the future of decentralized trading.
Source
This article is based on: True Markets Raises $11M in Series A, Launches Mobile-First DeFi Trading App on Solana
Further Reading
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- Tokenized Apollo Credit Fund Makes DeFi Debut With Levered-Yield Strategy by Securitize, Gauntlet
- Restaking can make DeFi more secure for institutional traders
Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
