In an unexpected turn of events, FTT, the native token of the FTX cryptocurrency exchange, skyrocketed to a four-month high. The surge followed a cryptic tweet from Sam Bankman-Fried, famously known as SBF, sparking speculation and intrigue across the crypto community. While the digital currency’s sudden rise has left investors and analysts buzzing, itβs crucial to dissect the elements contributing to this remarkable increase and understand the broader implications for the cryptocurrency market.
The Tweet That Shook the Market
On the morning of September 23, 2025, a tweet from SBF’s account sent ripples through the crypto world. The message was as enigmatic as it was simple, consisting of just two words: “It’s coming.” With no additional context, this tweet from the former CEO of FTX, currently serving time for financial misconduct, ignited a frenzy of trading activity. However, as insiders have clarified, SBF isn’t posting from his prison cell, raising questions about the true source of the tweet.
The Market Reacts
Despite the mystery surrounding the tweet, the market’s reaction was swift and significant. FTT’s price surged by over 30% within hours, reaching levels not seen since May 2025. Traders, both seasoned and novice, rushed to buy the token, driven by the anticipation of an upcoming development or announcement hinted at in the tweet. The sharp increase in trading volume underscored the impact of social media on market dynamics, where even a hint of insider information can lead to massive price movements.
Speculation and Theories
The tweet’s ambiguity has led to a plethora of theories and speculation. Some believe it signals a potential revival or restructuring of the FTX platform, possibly under new management or with fresh partnerships. Others suggest it might relate to a novel project or initiative spearheaded by former members of the FTX team, aiming to rebuild trust and credibility in the crypto space.
However, skeptics urge caution. The shadow of FTX’s high-profile collapse still looms large, reminding investors of the volatility and unpredictability inherent in cryptocurrency markets. Critics argue that placing too much stock in cryptic messages can lead to irrational exuberance and potentially devastating financial consequences.
Behind the Scenes
The question of who actually sent the tweet remains unanswered. Legal experts have highlighted that if SBF did have access to his social media accounts while incarcerated, it could raise serious legal and ethical concerns. However, representatives from his legal team have categorically denied any such possibility, reinforcing that SBF does not have internet access from his prison cell.
This denial has shifted focus onto the potential for hacked accounts or pre-scheduled posts, both plausible scenarios in the digital age. The incident has prompted calls for tighter security measures across social media platforms, especially for high-profile individuals whose statements can significantly influence financial markets.
The Bigger Picture
While the immediate focus is on the FTT token and the tweet that triggered its price jump, the broader implications for the cryptocurrency market are worth examining. The incident highlights the sector’s susceptibility to rumors and social media influence, a double-edged sword that can drive both growth and instability.
Furthermore, it raises questions about the governance and accountability of cryptocurrency projects. As the industry matures, thereβs an increasing demand for transparency and regulatory oversight to protect investors and ensure market integrity. The FTX saga serves as a cautionary tale of the risks involved in an industry still finding its footing amid rapid technological advancements and regulatory challenges.
Looking Ahead
As the dust settles and FTT’s price stabilizes, the crypto community is left to ponder the future trajectory of the token and the FTX brand. Whether the mysterious tweet heralds a new chapter for FTX or is merely a flash in the pan, it has certainly reignited interest and debate within the sector.
Investors and enthusiasts alike now await further developments with bated breath. Will there be an official statement clarifying the tweet’s intent? Or will the mystery remain unsolved, leaving the crypto community to speculate and theorize?
In the fast-paced world of cryptocurrency, where fortunes can be made or lost in an instant, the importance of due diligence and cautious optimism cannot be overstated. As always, investors are advised to tread carefully, keeping an eye on the market’s pulse and staying informed about potential risks and opportunities.
For now, the crypto world watches and waits, eager to uncover the next chapter in the ever-evolving story of FTX and its enigmatic former leader, SBF.

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.