Movement Labs has made a decisive move, terminating co-founder Rushi Manche amidst a whirlwind of controversy. The decision follows an explosive week involving a token dumping scandal and mounting backlash from market makers. In a bid to distance itself from the turmoil, the firm is also rebranding as Move Industries.
A Tumultuous Week for Movement Labs
The past week has been nothing short of chaotic for Movement Labs, a key player in the cryptocurrency ecosystem. The company, known for its innovative blockchain solutions, found itself embroiled in a scandal after accusations of token dumping surfaced. According to insiders, the controversy erupted when large quantities of the firm’s tokens were suddenly offloaded, causing a ripple effect in the markets and raising eyebrows among investors and market participants. For more details on the unfolding events, see The Protocol: Inside Movement’s Token-Dump Scandal.
The backlash was swift. Market makers—those crucial entities that provide liquidity and stabilize prices—were particularly vocal, questioning the transparency and integrity of Movement Labs’ operations. “Trust is the cornerstone of any market,” commented Jane Nguyen, an analyst at CryptoWatch. “When that’s undermined, the consequences can be severe.” It appears that the company’s leadership recognized the gravity of the situation, leading to Manche’s abrupt exit. This follows earlier reports of Movement Labs suspending Rushi Manche amid a Coinbase delisting.
Rebranding and Moving Forward
In an unexpected twist, Movement Labs has opted to rebrand as Move Industries. This strategic shift seems aimed at shedding the negative connotations associated with recent events and signaling a fresh start. “It’s a bold move,” says Ethan Clarke, a blockchain consultant. “Rebranding can sometimes help companies reset their image, but it doesn’t erase past missteps.”
The newly minted Move Industries has announced plans to implement more stringent governance measures, aiming to restore investor confidence. There are whispers of enhanced transparency protocols and a renewed commitment to ethical practices. However, the real test will be whether these changes can translate into tangible trust among the crypto community.
Historical Challenges and Market Impact
This isn’t the first time a crypto company has faced scrutiny over token practices. The industry has seen its fair share of scandals, with tokens being manipulated or dumped, leaving investors in the lurch. The timing of Movement Labs’ scandal is particularly sensitive, given the recent recovery in the cryptocurrency markets. Bitcoin and Ethereum have shown signs of stabilization, with analysts cautiously optimistic about a potential bull run later in 2025.
Yet, as Move Industries seeks to reestablish itself, the lingering question remains: Can the company regain its footing in an increasingly competitive and skeptical market? “Reputation can be rebuilt, but it’s a slow process,” notes Clarke. “Investors have long memories, and actions will speak louder than words.”
Looking Ahead
The future of Move Industries is uncertain. While the rebranding and leadership change might offer a glimmer of hope, the firm’s ability to navigate this crisis will determine its fate. Market observers will be watching closely as the company attempts to mend fences with market makers and reassure its stakeholders.
As the dust settles, one thing is clear: the crypto world is ever-evolving, and companies must adapt swiftly to survive. Whether Move Industries can turn the page and write a new chapter remains to be seen. What lies ahead could redefine not only the company but also set a precedent for how the industry handles similar challenges in the future.
Source
This article is based on: Movement Labs Terminates Co-Founder Rushi Manche Following Chaotic Week
Further Reading
Deepen your understanding with these related articles:
- CoinDesk Recap: Movement’s Very Bad Week
- Bitcoin DeFi will have 300M users, beating Ethereum and Solana: Exec
- Crypto token failures soar, with 1 in 4 launched since 2021 dying in Q1: CoinGecko

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.