In an unprecedented development that’s shaking up the cryptocurrency world, XRP has surged to a position that rivals Bitcoin on Upbit, one of South Korea’s largest cryptocurrency exchanges. This shift marks a significant moment in the digital currency landscape, with XRP’s emergence challenging Bitcoin’s long-standing dominance on major trading platforms.
XRP’s Meteoric Rise
The persistent growth of XRP, Ripple’s native cryptocurrency, has been noteworthy over the past few years. As of September 2025, XRP has not only managed to capture the attention of individual investors but has also solidified its standing among institutional players. Upbit’s latest reserve data reveals that XRP now comprises a substantial portion of the exchange’s holdings, rivaling the traditionally dominant Bitcoin.
This development comes as a result of Ripple’s strategic partnerships and increasing adoption in financial sectors across the globe. By focusing on cross-border payments and fostering collaborations with major financial institutions, Ripple has positioned XRP as a viable alternative to Bitcoin for large-scale transactions. The increased demand for XRP, particularly in regions where digital payments are on the rise, has contributed to its growing presence on Upbit.
Factors Driving the Shift
Several factors have contributed to XRP’s ascendancy in Upbit’s reserves. Firstly, the ongoing regulatory clarity surrounding XRP has played a crucial role. Following a series of legal victories in the U.S. and favorable regulatory environments in other jurisdictions, confidence in XRP has been rejuvenated. This newfound assurance has led many investors to view XRP as a secure and promising investment.
Moreover, the technological advantages of XRP cannot be ignored. Unlike Bitcoin, which is often criticized for its high transaction fees and energy consumption, XRP offers a more efficient alternative. Its transactions are faster and cheaper, making it an attractive choice for both individual and institutional users.
This efficiency is particularly appealing in markets such as South Korea, where speed and cost-effectiveness are essential for the widespread adoption of digital currencies. As South Korea continues to be a hub for cryptocurrency innovation, XRP’s features align well with the country’s digital economy goals.
Challenges and Controversies
Despite its impressive rise, XRP’s journey has not been without challenges. The cryptocurrency has faced its share of controversies, particularly concerning its classification as a security. Ongoing legal battles with the U.S. Securities and Exchange Commission (SEC) have kept some investors cautious. Although recent rulings have favored Ripple, the outcome of these legal proceedings remains crucial for XRP’s future.
Additionally, some critics argue that Ripple’s significant control over XRP’s supply undermines the decentralized ethos that cryptocurrencies are built upon. This centralization concern has caused hesitation among some investors who prioritize decentralization.
The Impact on Bitcoin
Bitcoin’s status as the leading cryptocurrency has rarely been challenged in such a direct manner. While it still holds the largest market capitalization and is widely regarded as a store of value, XRP’s rise on Upbit highlights shifting trends in cryptocurrency preferences.
The emergence of XRP as a rival to Bitcoin on Upbit speaks volumes about the evolving priorities of cryptocurrency users. While Bitcoin remains a favored asset for long-term investment, XRP’s practical utility in transactions presents a compelling case for its increased adoption.
Some Bitcoin advocates view this shift as a temporary fluctuation, arguing that Bitcoin’s established network effects and brand recognition will eventually prevail. Others see it as a sign of the growing diversification within the cryptocurrency market, where multiple assets can coexist, each serving different purposes.
Broader Implications for the Market
The implications of XRP’s rise extend beyond Upbit. As other exchanges observe this shift, they may reevaluate their own reserves and trading offerings. This could lead to a broader realignment of cryptocurrency portfolios and strategies among traders and investors.
Furthermore, XRP’s success could inspire other cryptocurrencies to enhance their real-world utility, prompting innovations that make digital currencies more accessible and practical for everyday use. This could lead to an increasingly competitive environment, fostering advancements across the entire cryptocurrency ecosystem.
Conclusion: A New Era in Cryptocurrency?
As XRP continues to rival Bitcoin on Upbit, the cryptocurrency landscape is witnessing a historic transformation. While the long-term outcomes remain uncertain, this development underscores the dynamic nature of digital currencies and their potential to disrupt traditional financial systems.
In the coming months, all eyes will be on how Ripple navigates its regulatory challenges and sustains its momentum. Whether XRP’s rise on Upbit heralds a new era in cryptocurrency or represents a temporary market fluctuation, it has undoubtedly sparked conversations about the future of digital assets and their role in the global economy.

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.