VivoPower, a company once synonymous with sustainable energy endeavors, is making waves in the cryptocurrency sphere by shifting its focus to amass a significant XRP treasury. The move, which has caught many by surprise, is part of a broader strategy to secure ownership of Ripple shares at a rate that, intriguingly, discounts the value of its existing XRP holdings.
A Bold Pivot
The transformation of VivoPower from a clean energy champion to a fervent crypto enthusiast marks a striking shift in its corporate strategy. The company, headquartered in London, has been steadily accumulating XRP, the native digital currency of the Ripple network, as part of its new business model. Industry insiders suggest that this pivot aligns with VivoPower’s ambition to diversify its investment portfolio and potentially leverage Ripple’s burgeoning influence in the financial technology sector. This follows a pattern of institutional adoption, which we detailed in our analysis of corporate treasury investments.
“VivoPower’s move is both audacious and strategic,” says Mark Eldridge, a blockchain analyst at FinTech Insights. “By building an XRP treasury, they’re not just betting on the cryptocurrency’s future value but also positioning themselves for a substantial stake in Ripple itself, which could be a game-changer in the long run.”
The Ripple Connection
Ripple, the company behind XRP, has been a pivotal player in the blockchain and crypto landscape. Known for its mission to revolutionize cross-border payments, Ripple’s technology is already employed by numerous financial institutions worldwide. VivoPower’s interest in acquiring Ripple shares seems to be a calculated effort to align itself with a company that’s at the forefront of financial innovation. As explored in our recent coverage of Japan’s SBI forming new blockchain ties with Circle, Ripple and Startale, Ripple continues to expand its influence through strategic partnerships.
Here’s the catch: VivoPower is reportedly negotiating to obtain Ripple shares at a discount relative to its XRP holdings. This strategy, if successful, could allow VivoPower to gain equity in Ripple while optimizing the value of its existing cryptocurrency assets.
Market Reactions and Speculations
The market’s response to VivoPower’s maneuver has been mixed. On one hand, crypto enthusiasts are intrigued by the potential synergies between VivoPower’s XRP treasury and Ripple’s market positioning. On the other, skeptics question the feasibility of securing discounted shares, considering Ripple’s established market presence and valuation.
“Securing shares at a discount is no easy feat, especially with a company like Ripple,” notes Sarah Thompson, a financial strategist at CryptoEconomy Watch. “However, if VivoPower manages to pull it off, it could set a precedent for how traditional companies engage with the crypto world.”
The timing of VivoPower’s strategic pivot is also noteworthy. With the cryptocurrency market experiencing volatile swings in 2025, the company’s decision to focus on XRP could be seen as both a risk and an opportunity. It’s a gamble that hinges on Ripple’s continued success and the broader acceptance of XRP in financial transactions.
Historical Context and Future Prospects
To fully appreciate VivoPower’s current trajectory, one must consider its past. The company’s roots in sustainable energy projects provided a stable, albeit traditional, foundation. However, the allure of the dynamic and rapidly evolving crypto market seems to have been a siren call too enticing to ignore.
As VivoPower charts its course in this uncharted territory, questions linger about the sustainability of its new strategy. Can a company with a legacy in sustainability successfully pivot to become a major player in the digital currency ecosystem? And more importantly, will its XRP holdings prove to be a wise investment in the face of market unpredictability?
Conclusion: A High-Stakes Gamble
VivoPower’s foray into the world of Ripple and XRP is a high-stakes gamble that could either solidify its place in the crypto industry or serve as a cautionary tale for others considering similar pivots. As the company navigates this transition, the outcome remains uncertain—raising questions about whether this trend of traditional firms embracing crypto will continue, or if it will ultimately falter under the weight of market forces.
In the months ahead, all eyes will be on VivoPower as it attempts to secure its footing in the crypto realm. Whatever the outcome, its bold move underscores the shifting landscape of global finance, where the lines between traditional industries and digital assets continue to blur.
Source
This article is based on: Why VivoPower Wants Ripple Shares at a Discount to Its XRP Holdings
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
