In a significant move for the cryptocurrency landscape, Google Play has announced updated policy guidelines that will take effect on October 29, 2025. These changes mandate crypto wallet applications to adhere to specific licensing requirements in select countries. However, there’s a silver lining for those involved in the non-custodial wallet segment—these new rules won’t touch them.
What Does This Mean for Developers?
For developers of custodial wallets, this policy shift means a potentially cumbersome journey through regulatory red tape, especially in jurisdictions with stringent licensing demands. John Winters, a blockchain compliance expert, notes, “This move by Google Play is a double-edged sword. While it aims to enhance user protection in the crypto space, it may also stifle innovation in regions with tough regulatory climates.” This sentiment echoes the challenges faced by developers in other regions, as detailed in our article on Philippines SEC Cracks Down on Unregistered Crypto Exchanges as New Rules Kick In.
Non-custodial wallet developers, on the other hand, can breathe a sigh of relief. These wallets, which allow users to retain full control over their private keys, remain unaffected by the new rules. This distinction underscores a nuanced understanding of the varied architecture of crypto wallets—recognizing that non-custodial solutions inherently offer a layer of security by design.
A Step Toward Greater Regulation
Google’s decision aligns with a broader trend of increased scrutiny and regulation in the crypto industry. As digital assets gain mainstream traction, platforms like Google Play are under pressure to ensure their ecosystems are secure and compliant.
But here’s the catch: while some see this as a step toward legitimizing digital currencies, others worry about the potential for overreach. “Regulation is necessary to prevent fraudulent activities, but it’s crucial to find a balance that doesn’t hinder technological advancement,” says Sarah Lin, a fintech analyst. This development dovetails with recent moves by other tech giants to tighten their policies around cryptocurrencies, reflecting the growing need to navigate the fine line between innovation and regulation.
Looking Back and Moving Forward
Historically, the crypto sector has thrived on its decentralized ethos, often operating on the fringes of traditional financial systems. However, as adoption rates soar and new users flock to digital assets, the push for regulatory clarity becomes inevitable. This isn’t the first time Google Play has adjusted its policies to reflect the shifting landscape—similar changes were seen in 2023, albeit with less specificity.
As we look to the future, the implications of these new guidelines remain to be fully understood. While some developers may choose to pivot their strategies in response to these changes, others might see this as an opportunity to bolster their offerings, ensuring they meet or exceed regulatory expectations. For insights into how developers are innovating in response to such challenges, see our coverage on Cracking the Code: The Next Generation of Wallets and User Onboarding.
Unanswered Questions
So, where does this leave the average crypto enthusiast? For one, it raises questions about the accessibility and convenience of crypto wallets for mainstream users. While non-custodial wallets remain unaffected, the increased regulatory requirements for custodial solutions might mean fewer options—or at least a more complex onboarding process—for new users.
Moreover, this move by Google Play could set a precedent for other app distribution platforms, potentially leading to a ripple effect throughout the tech industry. As we approach the October deadline, all eyes will be on how these policies are implemented and their real-world impact on the crypto ecosystem.
In the coming months, stakeholders will undoubtedly engage in robust discussions about the future of digital asset management tools on app platforms. Will this shift lead to a safer, more reliable crypto environment, or could it inadvertently stifle innovation by imposing excessive barriers to entry? Only time will tell.
Source
This article is based on: Google Play’s new rules won’t affect non-custodial crypto wallets
Further Reading
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- Philippine SEC Cuts Access to Offshore Crypto Exchanges
- Kakao Prepares Korean Won Stablecoin on Kaia as Lawmakers Weigh New Rules

Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.