Bitcoin’s presence in mainstream media took a noticeable dip in the second quarter of 2025, with top-tier publications like The Wall Street Journal, the Financial Times, and The New York Times publishing a mere 13 articles combined on the cryptocurrency, according to a recent report from Perception. This decline in coverage comes at a time when Bitcoin’s influence in the financial sector continues to grow, raising eyebrows about the media’s shifting priorities.
A Quiet Quarter for Bitcoin
The shrinking column inches dedicated to Bitcoin in these prestigious outlets marks a stark contrast to the bustling years when Bitcoin seemed to headline every financial section. Analysts suggest that this reduction could be indicative of a broader media fatigue or perhaps a strategic pivot towards newer, more sensational stories in the tech sphere. “It’s a classic case of news cycle burnout,” explained Jordan Weissman, a cryptocurrency market analyst. “With the rise of AI and other emerging technologies, Bitcoin might be losing its novelty appeal—even though its relevance is far from diminished.”
Interestingly, this lull in media coverage hasn’t mirrored Bitcoin’s market activities. The cryptocurrency has maintained a relatively stable upward trajectory, with its price hovering around the $34,000 mark—an impressive recovery from its dips earlier in the year. This stability, however, does not seem to have captured the media’s imagination, which is often drawn to the volatility and drama that characterized Bitcoin’s earlier days. As explored in Bitcoin Carried Crypto Markets in 2025’s First Half as Altcoins Crumbled, Bitcoin’s resilience has been a key factor in the crypto market’s dynamics this year.
The Media’s Shifting Lens
The muted media attention may also reflect the evolving landscape of the cryptocurrency market itself. In recent months, the narrative has shifted towards decentralized finance (DeFi), NFTs, and regulatory developments across the globe. These topics, which are rich in controversy and speculation, seem to have stolen the spotlight from Bitcoin.
“It’s a classic case of the new kid on the block getting all the attention,” noted financial journalist Emily Hanlin. “Bitcoin’s story has matured, and while it’s still the backbone of the crypto economy, the media is hungry for fresh stories that promise disruption and intrigue.”
Furthermore, as cryptocurrency becomes more institutionalized, the dramatic stories that once captivated audiences—wild price swings, tales of overnight millionaires, and regulatory clampdowns—have become less frequent. This normalization, while a positive sign for Bitcoin’s long-term viability, may not deliver the sensational headlines that keep readers hooked. For insights into how Bitcoin fits into modern investment strategies, see More Bitcoin? Crypto Should Account for Up to 40% of Portfolios.
Looking Back, Moving Forward
Historically, Bitcoin has experienced waves of media interest, often aligned with significant market events or regulatory shifts. In 2017, the infamous bull run propelled Bitcoin into the global spotlight, while the subsequent crash drew equal attention for its dramatic wipeout of fortunes. More recently, the narrative around Bitcoin has become more complex, focusing on environmental concerns, technological advancements like the Lightning Network, and its role as a hedge against inflation.
As we progress into the latter half of 2025, the question remains: Will Bitcoin reclaim its place in the media’s spotlight, or will it continue to be overshadowed by newer digital assets and technologies? The answer may well depend on external factors, such as regulatory changes or macroeconomic shifts that could reignite media interest.
In the meantime, Bitcoin enthusiasts and investors should brace for what might be a quieter media landscape—one where the lack of chatter doesn’t necessarily equate to a lack of significance. While Bitcoin might not be front-page news today, its impact on the global financial system remains profound and far-reaching. The real story might just be unfolding behind the scenes, waiting for the next chapter to capture the world’s attention once more.
Source
This article is based on: Bitcoin lacked mass media coverage in Q2: Report
Further Reading
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Steve Gregory is a lawyer in the United States who specializes in licensing for cryptocurrency companies and products. Steve began his career as an attorney in 2015 but made the switch to working in cryptocurrency full time shortly after joining the original team at Gemini Trust Company, an early cryptocurrency exchange based in New York City. Steve then joined CEX.io and was able to launch their regulated US-based cryptocurrency. Steve then went on to become the CEO at currency.com when he ran for four years and was able to lead currency.com to being fully acquired in 2025.
